Inside Cupertino’s upcoming breakthrough product: Apple Glass

“Apple is working on something big. And if all goes according to plan, that something could eventually replace the iPhone,” Mike Peterson writes for iDrop News. “You might have guessed that the ‘something’ we’re referring to is, in fact, the rumored augmented reality glasses that are reportedly in development at Cupertino.”

“That device’s form and function aren’t really clear at this point, but iDrop News has put together a set of renders imagining what ‘Apple Glass’ could look like and, more importantly, what it could do,” Peterson writes. “The basic premise of Apple Glass is to keep it as close as possible to a ‘regular’ pair of glasses or sunglasses. This would be in-line with Apple’s minimalist design aesthetic — it’s a move that fits into the context of Apple’s wider product lineup.”

“That makes even more sense when you account for the fact that previous AR devices, like Google Glass, may have failed because they were fairly goofy-looking. In other words, Apple Glass could have an easier time being adopted by a wider range of consumers,” Peterson writes. “Sources have claimed that Apple Glass will feature its own set of applications tailored for augmented reality, as well as its own App Store and operating system rOS. The team has reportedly created an operating system for the headset based on iOS. Just as Macs runs on macOS, Apple’s AR headset is said to run on rOS, short for ‘reality operating system.’ Bloomberg reports that T288 is also working on creating an in-house chip capable of powering an AR headset while conserving precious battery life.”

"Apple Glass" designed by Martin Hajek for  iDrop News
“Apple Glass” designed by Martin Hajek for iDrop News

Much more, including many more renders, in the full article here.

MacDailyNews Take: Apple’s next paradigm shift looms.

Once again, this has been many years in the making:

This will be smart glasses done right.MacDailyNews, November 8, 2017

Stylish eyewear that actually delivers useful data to wearers is potentially a huge market and Apple is exactly the company to deliver just such a wearable.MacDailyNews, January 25, 2017

Augmented Reality is going to change everything.MacDailyNews, July 21, 2017

Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017

The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017

Imagine what could be done with AirPods coupled with a pair of Apple Specs. The sky’s the limit! — MacDailyNews, November 17, 2016

Apple moves toward what could be its greatest victory – February 15, 2018
Apple patent application details optical system for VR and AR headset – February 8, 2018
Apple acquires Canadian augmented reality headset startup Vrvana – November 21, 2017
Apple working on augmented reality headset running ‘rOS’ to ship as early as 2020 – November 8, 2017
Apple’s AR smartglasses – understanding the issues – August 29, 2017
Bernstein: Apple’s ‘smartglasses’ opportunity ‘could be enormous’ – August 25, 2017
Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
New app using Apple’s ARKit lets iPhone recreate 16 weeks of painstaking rotoscoping on the fly – July 27, 2017
Gene Munster: Apple Glasses will soon outshine the iPhone – June 28, 2017
Gene Munster: Expect Apple smart glasses in mid-2020 – June 27, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
UBS: Apple may eventually launch ‘iGlass’ smart glasses – June 20, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Analysts: Apple’s Corning investment hints at AR glasses and wireless charging tech – May 14, 2017
Apple awards Corning $200 million in first Advanced Manufacturing Fund investment – May 12, 2017
Leaked document details Apple employee eye injuries, hints at Apple AR glasses – April 20, 2017
Apple began working on augmented reality glasses more than a year ago, sources say – March 27, 2017
Apple is working on several AR products, including glasses, but first in iPhone, sources say – March 20, 2017
Why Apple will make smart glasses – January 25, 2017
The rumor that Apple will launch AR glasses in 2017 is ridiculous – January 10, 2017
Apple and Zeiss working together on augmented reality glasses, says Robert Scoble – January 10, 2017
No, Apple’s next big thing won’t be smart glasses – November 16, 2016
Apple Specs: Smart glasses that people will want to wear – November 16, 2016
Apple considers move into smart glasses – November 14, 2016
Apple granted another Augmented Reality head-mounted display patent – November 10, 2016
Snapchat introduces ‘Spectacles’ eyewear that record video – September 26, 2016
Ming-Chi Kuo: Apple will have a 3-5 year lead in augmented reality; use as part of an autonomous driving system – November 2, 2016
Apple CEO Tim Cook: ‘We are high on Augmented Reality for the long run’ – October 14, 2016
iPhone 7 Plus is the starting point of Apple’s major push into augmented reality – September 28, 2016
iPhone 7 Plus proves Apple is gearing up for augmented reality – September 27, 2016
What iPhone 7 says about Apple’s future augmented reality plans – September 19, 2016
Apple needs to forget chasing Snapchat and go after the Augmented Reality industry – August 25, 2016
Tim Cook publicly confirms Apple has augmented reality plans – July 27, 2016
Apple acquires Flyby Media; assembles large team of virtual and augmented reality experts – January 29, 2016
Apple hires leading virtual reality researcher – January 22, 2016
Apple is building a virtual reality supply chain with disruptive potential, new research shows – November 19, 2015
Analyst: Apple team exploring virtual reality/augmented reality – August 31, 2015
Apple exploring a new reality with purchase of Metaio – June 3, 2015
Apple patents perforated augmented reality display that you can see and hear through – May 29, 2015
Apple acquires augmented reality company Metaio – May 28, 2015
New Apple haptics patent application reveals diamond-layered trackpad that simulates wood, other textures – April 23, 2015
Apple granted U.S. patent for hybrid VR head-mounted display – February 18, 2015
Apple is working on VR user interfaces and gaming; looking for Oculus and Leap experts – February 10, 2015
Apple granted patent for display-based speakers for iOS devices – January 13, 2015
Apple granted a patent for devices with a transparent display – November 18, 2014
Apple’s new iPhones, iPads could feature haptic displays – June 30, 2014
Apple patent application reveals personal display headset invention – May 8, 2014
Apple patent application reveals wildly intelligent multi-tiered haptics system – May 3, 2012
Apple continues to tweak Apple TV video headset accessory – April 10, 2014
Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013
Apple granted knockout patent for head-mounted personal display – December 10, 2013
Powerful new patent application details next step in Apple ‘iGlasses’ project – December 7, 2012
iGlasses: Apple granted patent for head-mounted augmented reality displays – July 5, 2012


    1. Sure, this will replace the iPhone. And well have self-driving cars by 2015 and flying cars in 5 years.

      Tired of these BS articles that are delusional. No, we won’t be seeing glasses replace smartphones. Not happening. First, most people don’t want to wear glasses. Second, the platform itself is limited (e.g., input is a problem and we won’t see brainwave computing for a long time)…

  1. I wonder how they’re going to deal with people who are blind? … And what will they even be for? Devin Prater Assistive Technology Instructor

    , Microsoft Outlook, Excel, Word, and Powerpoint instructor certified by World Services for the Blind


    1. They poke you in the eye in Braille.

      In all seriousness, Apple Glasses (if they ever materialize) will undoubtedly incorporate AirPod technology and haptic feedback options to assist the sight- or hearing-impaired. Apple has always lead in the application of assistive technologies.

      The medical community is working on eye implants – detector arrays printed on flexible material that attach to the retina to product signals that are transmitted by the optic nerve for interpretation by the brain. Those arrays are currently quite crude with a small number of pixels. But it is reasonable to expect that technology to substantially advance over the next decade, and I could definitely see a role for smart glasses to pair with such implants to improve their functionality.

      If we do not overrun and poison the planet first, the future will lead to miraculous technologies.

  2. In the 1950s and 1960s, comic books always had ads for ‘x-ray’ goggles that could see through other people’s clothing and reveal them naked.

    This is the true but as yet unrealized promise of augmented reality and I might even consider it more of a benefit now than then, when I was 14 yo.

    Press the undress button and let the algorithm do the rest.

  3. We have seen renderings of imagined Macs and imagined iPhones and imagined Apple Watches and, now, imagined Apple Glasses. Sure, the renderings look cool and I appreciate the artistry. But it far, far simpler to create an image of something than to actually design and build it. Often, then renderings fail to reflect reality in terms of size and volume to support the electronics and lasers and batteries. Then, when the amazing real-life Apple product comes out that *actually functions,* people are underwhelmed.

    Don’t get me wrong…imagining certainly has value. As a visionary, Steve Jobs clearly imagined many wonderful things. The reason that he is so famous, however, is because some of those things became real and changed the world. Imagining is only one part of the process, and an overly active imagination can unreasonably increase expectations to the point that real-life wonders are derided as inadequate.

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