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Tag: extended reality

Ben Thompson: Apple’s Vision Pro ‘is far better than I expected, and I had high expectations’

Wednesday, June 7, 2023 9:26 amWednesday, June 7, 20234 Comments

Thompson has used an Apple Vision Pro and found the experience extraordinary: “It’s far better than I expected, and I had high expectations.”

Apple’s Vision Pro is a genuine leapfrog in mixed-reality capabilities

Tuesday, June 6, 2023 11:40 am7 Comments

Apple has delivered nothing less than a genuine leapfrog in capability and execution of XR — or mixed reality – with its new Apple Vision Pro…

Gene Munster: Apple has cornered the market in VCSELs, further expanding their AR lead

Wednesday, August 8, 2018 2:15 pm1 Comment

Apple’s key iPhone X augmented reality component supplier, Lumentum, reported better than expected results…

Tim Bajarin: How Apple could deliver the ‘next’ big thing in personal computing

Monday, July 16, 2018 2:04 pmMonday, July 16, 201820 Comments

From my years of tracking Apple, two very consistent threads seem to drive Apple’s strategy…

Analyst: Augmented reality could be an $8 billion revenue opportunity for Apple

Tuesday, July 10, 2018 2:08 pmTuesday, July 10, 20186 Comments

Apple’s move into augmented reality could boost iPhone and App Store sales…

Why Apple is positioned to dominate the AR/VR headset market

Thursday, May 31, 2018 4:30 pmThursday, May 31, 20186 Comments

Despite being a relatively small and young industry, the market for virtual reality and augmented reality-based devices…

Golfshot introduces Golfscape AR augmented reality feature exclusive to Apple’s iOS devices

Thursday, May 31, 2018 11:25 amThursday, May 31, 20181 Comment

Golfshot’s augmented reality feature Golfscape AR is now available for all iOS users of the Golfshot app…

I can’t wait to use a virtual iMac

Thursday, February 22, 2018 12:02 pmThursday, February 22, 20185 Comments

iPhones will eventually become trucks, the people who use them will do lots with them…

Inside Cupertino’s upcoming breakthrough product: Apple Glass

Thursday, February 15, 2018 11:36 amThursday, February 15, 201815 Comments

Apple is working on something big. And if all goes according to plan, that something could eventually replace the iPhone…

Apple moves toward what could be its greatest victory

Thursday, February 15, 2018 11:04 amThursday, February 15, 201810 Comments

Having played a lot of chess, I like to think about the probable strategy of secretive companies…

Apple, Facebook, and Google met with AR headset parts suppliers during CES 2018

Friday, January 12, 2018 5:00 pmFriday, January 12, 2018No Comments

Companies are racing to be the first to get lightweight augmented reality glasses into consumers’ hands…

Apple acquires Canadian augmented reality headset startup Vrvana

Tuesday, November 21, 2017 11:32 pmTuesday, November 21, 2017No Comments

As Apple reportedly ramps up work to ship an augmented reality headset in 2020…

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