On March 13th, Apple kicked off celebrations for its 50th anniversary with a special performance by Alicia Keys at Apple Grand Central…
Apple unveils new $549 H2-powered AirPods Max 2
Apple today announced AirPods Max 2, bringing even better Active Noise Cancellation (ANC), elevated sound quality, and…
Apple TV’s ‘Margo’s Got Money Troubles’ opens SXSW with world premiere event
Apple TV celebrated the upcoming launch of “Margo’s Got Money Troubles” with a star-studded opening-night premiere at the SXSW Film;
Apple’s feature film ‘F1’ scores Best Sound at the 98th Annual Academy Awards
Sunday night, at the 98th Annual Academy Awards, Apple’s history-making film “F1” won Best Sound from the Academy of Motion Picture Arts…
Apple’s ongoing Siri and AI struggles ripple into hardware launch delays
LLM Siri is Apple’s major, next-generation overhaul of Siri that shifts the assistant to a foundation built on large language models (LLMs)…
Apple’s Liquid Glass isn’t going anywhere: Years of refinements ahead for new design language
Apple’s Liquid Glass user interface isn’t going anywhere anytime soon. Apple’s new design language stems from a multi-year development…
iFixit teardown of MacBook Neo: ‘The most repairable MacBook in 14 years’
The new MacBook Neo breaks from that tradition, featuring solid day-one repair manuals, easier keyboard servicing, and a battery secured…
Formula 1 to cancel Bahrain and Saudi Arabia races amid Operation Epic Fury in Iran
Formula 1 has decided to cancel the April races in Bahrain and Saudi Arabia amid Operation Epic Fury in Iran…
Mac trade-ins skyrocket over 100% as Apple customers rush to upgrade to MacBook Neo, M5 MacBook Air
Apple retail stores are seeing an unprecedented boom in Mac trade-ins this week, with volumes surging more than 100% compared to…
Viewership for Apple TV’s first Formula 1 race was up vs. last year’s broadcast on ESPN
The 2026 FIA Formula One World Championship began last weekend on Apple TV. As the new exclusive U.S. home of Formula 1, Apple TV…
THR reviews ‘Margo’s Got Money Troubles’: Elle Fanning and Michelle Pfeiffer sparkle in Apple TV’s endearingly offbeat family dramedy
“Margo’s Got Money Troubles,” stars and is executive produced by Academy Award, Emmy Award and Golden Globe Award nominee…
Apple lowers App Store commission fees after CCP pressure
Apple announced on Thursday that it will reduce the commission fees it collects from the App Store in mainland China, following discussions…
MacBook Neo teardown: Apple’s most repairable laptop ever?
An early MacBook Neo teardown highlights a very user-friendly internal design for an Apple laptop. The device, Apple’s new budget-oriented…
India plans fresh incentives for iPhone production in boost for Apple
India is preparing new incentives to support domestic manufacturing of mobile phones following the expiration this month of its…
Review: Apple TV’s ‘Imperfect Women’ is a gripping, near-flawless mystery thriller
Based on Araminta Hall’s novel of the same name, the new Apple TV limited series “Imperfect Women” examines a crime that shatters…
Asus exec: Apple’s MacBook Neo is a ‘shock to the entire market,’ tries tagging it as a ‘content consumption’ device
Apple’s $599 MacBook Neo has stunned lower-priced competitors, including Asus, peddler of plastic junk laptops. Priced $500 below…
Apple CEO Tim Cook posts open letter to customers: ’50 Years of Thinking Different’
Fifty years ago in a small garage, a big idea was born. Apple was founded on the simple notion that technology should be personal…
iPhone Fold expected to offer 256GB, 512GB, and 1TB storage options, cost upwards of $2,999
Apple’s anticipated book-style foldable iPhone will be available in three storage configurations, with the following estimated prices…
iPhone Fold expected to feature iPad UI when open, including side-by-side multitasking
Apple’s upcoming foldable iPhone will incorporate significant updates to the iOS operating system. These changes will introduce iPad-style…
PC Mag reviews Apple’s iPhone 17e: ‘Entry-level price, premium feel’
Apple’s iPhone 17e is a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation…
‘Silo’ season 3 will premiere on Apple TV this summer, earlier than expected
The highly anticipated return to the twist-filled sci-fi universe of “Silo” on Apple TV is arriving earlier than many fans expected…
Tom’s Hardware: Apple’s MacBook Neo is ‘a budget-priced game-changer’
Apple’s all-new MacBook Neo, its most affordable laptop ever, starts at just $599 (and $499 for education customers), bringing the full Mac…
Apple Arcade adds award-winning hits ‘DREDGE+,’ ‘Unpacking+,’ and ‘My Very Hungry Caterpillar+’ to its growing catalog
Apple Arcade continues to expand its curated collection of over 200 family-friendly games, offering players uninterrupted gameplay with…
‘Friday Night Baseball’ returns to Apple TV for its fifth season on March 27th
“Friday Night Baseball” — a weekly Major League Baseball (MLB) doubleheader on Apple TV — returns for its fifth season on Friday, March 27th…
Apple TV celebrates world premiere of ‘Imperfect Women,’ starring Elisabeth Moss, Kerry Washington, and Kate Mara
On Tuesday, March 10th, Apple TV celebrated its highly anticipated limited series “Imperfect Women” with a star-studded…
Apple’s new MacBook Neo, iPhone 17e, M4 iPad Air, M5 MacBook Air, MacBook Pro with M5 Pro and M5 Max, and Studio Displays available today
Starting today, customers can discover and shop for Apple’s all-new MacBook Neo, available at a breakthrough price; iPhone 17e, the powerful…
Wired reviews Apple’s MacBook Neo: ‘One of the best budget laptops you can buy’
The Wired review of Apple’s all-new MacBook Neo, titled “Apple MacBook Neo Review: Delicious, Low-Hanging Fruit,” opens with…
Apple’s ‘Lil’ Finder Guy’ goes viral: the cute new mascot stealing hearts online
In a fun twist to Apple’s latest product reveal, a charming anthropomorphic character dubbed “Lil’ Finder Guy” has emerged as the unexpected…
MacBook Neo’s A18 Pro proves to be a formidable laptop processor – review
Apple’s all-new MacBook Neo, its most affordable laptop ever, starts at just $599 (and $499 for education customers), bringing the full Mac…
Apple’s new M5 Max MacBook Pro delivers a huge SSD read/write speed boost
Apple’s latest MacBook Pro, armed with the blazing-fast M5 Max chip, isn’t just another incremental bump, it’s a genuine performance…
China’s grip slips: Apple now assembles 25% of iPhones in India
Apple ramped up iPhone assembly in India by roughly 53% last year, now assembling about a quarter of its flagship devices there as the…
German publishers push back on Apple’s privacy-focused tracking changes, call for antitrust fine
German publishers and advertisers have urged the country’s competition authority to reject Apple’s latest proposals for adjusting its…
Apple postpones smart home display launch due to LLM Siri delays
Apple has once again postponed the launch of its much-rumored smart home display (internally code-named J490), a screen-equipped device;
Citi reiterates a Buy rating and a $315 price target on Apple stock
Amid surging memory prices, the global smartphone industry faces a challenging year ahead. However, Citi analysts believe Apple is better…
Woz reflects on Apple’s journey from garage to global giant at 50
As Apple approaches its 50th anniversary on April 1, 2026, co-founder Steve Wozniak has offered a characteristically humble and insightful…
New CAD renders show Apple’s rumored foldable iPhone design
Leaked CAD renders purporting to show Apple’s first foldable iPhone, often referred to as the “iPhone Fold,” have surfaced online, providing…
Apple TV unveils trailer for ‘Margo’s Got Money Troubles,’ starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and Nick Offerman
Apple TV on Monday revealed the trailer for “Margo’s Got Money Troubles,” starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and…
Apple preps 3D-printed aluminum for future products
Apple’s manufacturing design and operations teams are actively developing 3D-printed aluminum techniques (building directly on…
Watch: Apple CEO Tim Cook discusses Apple’s first 50 years
Apple CEO Tim Cook sits down with CBS “Sunday Morning” to reflect on the company’s 50-year journey, exploring Steve Jobs’ enduring vision…
Apple’s forthcoming ‘MacBook Ultra’ to feature a multi-touch OLED display
Apple’s upcoming high-end MacBook update is poised to introduce a major leap forward with a touch-enabled OLED display, marking…
After MacBook Neo reveal, Gene Munster forecasts Apple growth of 10% YoY in June quarter
Longtime Apple analyst Gene Munster now forecasts the company to post June growth of 10% YoY (Street at 8%) alongside slight…
Apple blocks U.S. users from downloading ByteDance’s Chinese apps
Apple has implemented restrictions that prevent iOS users in the U.S. from downloading or updating other ByteDance apps…
