I’m scrambling around a wooden floor, trying to fend off a giant virtual ball with my iPad Pro. It’s a bowling alley, but it feels like a basketball court….
Tag: Apple Glasses
Apple’s hiring for augmented reality is up 30x over last year
The hiring upswing is a clear sign that the Cupertino tech giant is looking to make AR a major…
Analyst: Apple is investing heavily in R&D of new products
Investors are focusing on the “apparent lack of ongoing innovation at Apple,” but…
Apple: $300 is my new 12-month price target
After reading the Q2 earnings transcript, I am going to make another bold projection…
Walt Mossberg: Apple needs a big new innovation soon
Walt Mossberg, co-founder of Recode, joins “Squawk Alley” to discuss Apple…
Apple hires augmented reality/virtual reality expert Arthur van Hoff
Apple has hired a number of former Jaunt engineers over the past few years to work on AR…
Thoughts on Apple TV+
What’s the best way to watch Apple’s TV channel…
What’s Apple, now one of the biggest R&D investors, getting for its money?
Apple has been massively ramping up its spending on research and development…
Apple’s years of work on AR and VR will pay off in the 2020 smartglasses
Apple’s work in the virtual reality and augmented reality field has produced…
Ming-Chi Kuo: Apple AR glasses coming in 2020; will require iPhone to do the heavy lifting
Apple talks about augmented reality at any opportunity it gets, but so far its fierce ambition…
Apple patent reveals features of augmented reality smartglasses
Multiple reports suggest that Apple is developing an augmented reality headset or glasses…
Apple’s next big thing could replace both the iPhone and Apple Watch
With so much focus on the next iPhone, or updates to the Apple Watch and AirPods…
Augmented Reality will spark the next big tech platform
The mirrorworld doesn’t yet fully exist, but it is coming…
Apple’s AR marketing change aims to turn ‘light drizzle’ into ‘rolling thunder’
Apple has appointed longtime marketing leader Frank Casanova to Senior Director…
Apple’s new augmented reality exec spotlights AR’s importance
“Over the last couple of years Apple has tipped its vision of AR as something made for use in a shared world…
Apple taps iPhone exec Casanova to be first head of marketing for augmented reality
Apple assigned a longtime iPhone executive as its first head of marketing for augmented reality…
AR/VR pioneer and Hololens co-inventor Avi Bar-Zeev has left Apple
AR/VR pioneer and Hololens co-inventor Avi Bar-Zeev left Apple last month…
Apple working on new iPhones with powerful 3-D camera and laser scanner in augmented reality push
Apple Inc. plans to launch iPhones with a more-powerful 3-D camera as soon as next year…
Apple’s Silk Labs purchase pushes artificial intelligence to the edge; Apple could give Siri an offline mode
Apple’s AI push into on-device machine learning continues with news of its acquisition of Silk Labs…
Apple acquires artificial intelligence startup Silk Labs
Apple has acquired Silk Labs, an AI startup that focuses on making AI software…
Apple patent reveals ongoing work on micro-LED displays for holographic imagery
The US Patent & Trademark Office [this week] published a patent application from Apple…
What’s happening with Apple’s secret augmented reality glasses project?
Rumors of Apple’s augmented reality (AR) glasses, supposedly known internally as…
Apple secretly acquired Danish visual effects startup Spektral last year
Even for uber-secretive Apple, the acquisition of Danish visual effects startup Spektral…
This new iOS 12 feature is the birth of a whole industry
Imagine if you had a low-weight imaging format you could use to transmit a huge quantity of data…
Apple’s Akonia acquisition points towards ‘Apple glasses’
Akonia Holographics has developed ‘thin, transparent smart glass lenses that display vibrant, full-color, wide field-of-view images…
Apple buys Akonia Holographics, a startup focused on lenses for AR glasses
Apple Inc has acquired a startup focused on making lenses for augmented reality glasses…
Analyst: Apple’s road to $2 trillion will be paved with AR, Apple Car, and Services
Soon after passing $1 trillion in market capitalization, some Apple investors are already looking ahead to $2 trillion…
Ming-Chi Kuo: Apple Glasses coming in 2020
Right now, Apple’s efforts are focused on ARKit, its platform for hundreds of millions of iPhone and iPad users…
Early reviews of Magic Leap’s AR headset suggest we’re years away from Apple Glasses
The Magic Leap One augmented reality headset is finally available…
Gene Munster: Apple has cornered the market in VCSELs, further expanding their AR lead
Apple’s key iPhone X augmented reality component supplier, Lumentum, reported better than expected results…
Tim Bajarin: How Apple could deliver the ‘next’ big thing in personal computing
From my years of tracking Apple, two very consistent threads seem to drive Apple’s strategy…
Analyst: Augmented reality could be an $8 billion revenue opportunity for Apple
Apple’s move into augmented reality could boost iPhone and App Store sales…
Apple is taking us through the looking glass with ARKit 2
One day, Augmented Reality (AR) will live in our glasses or contact lenses, in the photons hacked on their way to our visual receptors, or embedded right into our brains…
Apple is figuring out what’s next
Apple used this year’s WWDC to demonstrate a number of areas in which it is playing offense…
How ARKit 2 works, and why Apple is so focused on AR
Augmented reality (AR) has played prominently in nearly all of Apple’s events since iOS 11 was introduced…
AR for the blind is straight out of Star Trek
Augmented reality could help the legally blind see…
Apple wants to build the next paradigm of user interfaces
Apple wants to hire someone to help it deliver the next paradigm of user interfaces and entirely new interaction models…
Why Apple is positioned to dominate the AR/VR headset market
Despite being a relatively small and young industry, the market for virtual reality and augmented reality-based devices…
Golfshot introduces Golfscape AR augmented reality feature exclusive to Apple’s iOS devices
Golfshot’s augmented reality feature Golfscape AR is now available for all iOS users of the Golfshot app…
Gene Munster: Apple will release Apple Glasses late in 2021
AR wearables a great fit for Apple…
How AR and VR will revolutionize the classroom
With our business and personal lives moving to the digital environment…
Solos smart glasses’ head-up display lets runners, cyclists keep eyes on road
It’s no secret that serious runners, cyclists, and triathletes try to keep close tabs…