After seven years of development, Apple is reportedly close to launching its first mixed-reality headset which is already in testing with some developers.
Mark Gurman for Bloomberg News:
Up until fairly recently, Apple had aimed to introduce the headset in January 2023 and ship it later this year. Now the company is aiming to unveil it this spring ahead of the annual Worldwide Developers Conference in June, I’m told.
Apple has already shared the device with a small number of high-profile software developers for testing, letting them get started on third-party apps. The device’s operating system, dubbed “Borealis” inside the company, will be publicly named xrOS.
With the current plan, Apple could introduce the device to consumers — likely under the name Reality Pro — and then get developers up to speed on its software features in June. On this timeline, the company would then ship the product later in the fall of 2023.
MacDailyNews Take: After this initial $3,000 model for developers and early adopters, Apple is expected to offer a bifurcated lineup consisting of a more affordable AR/VR headset alongside a high-end unit in 2025.
The big, “pricey” VR headset will, in part, exist as a means for developers to build the next killer AR apps for true, light, powerful Apple smartglasses. – MacDailyNews, February 4, 2021
Apple’s smartgoggles will be cool, but it’s the subsequent Apple smartglasses that will change the world. – MacDailyNews, July 11, 2022
Augmented Reality is going to change everything. — MacDailyNews, July 21, 2017
Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017
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It sounds like a lot of time and money has been sunk into a product that I just don’t see a big market for. After the novelty wears off, will this really stick?
Who cares? That Apple is essentially making Google Glass in 2023 makes me wonder more about who Apple has hired over the past number of years than the product. Yawn.
These have an added feature of driving the new Apple Car in finished form.
Don’t know why MDN bother reporting anything Gurman says. His info is always way behind the curve and Bloomberg pay him far too much for out of date news.
Gurman’s life is a blur, man. Gurman regurgitates stuff “according to people who know but can’t be quoted for fear of being fired, or laughed at”.
Gurman slurman whoreman durrrman.