Apple is in the midst of building an augmented reality future

It’s clear that Apple is building the foundation of its augmented reality (AR) strategy right before our eyes. Lidar included in iPhones and iPads today increases the accuracy and fidelity of AR on the devices, and Apple is already creating an ecosystem of apps and tools for developers.

The pro camera system on iPhone 12 Pro models includes new Wide cameras for even better low-light performance, an expansive Ultra Wide camera, and a Telephoto camera for capturing stunning images and video.
The LiDAR Scanner on iPhone 12 Pro and iPhone 12 Pro Max measures how long it takes light to reflect back from objects, so it can create a depth map of any space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you exactly how a new sneaker will fit.

Travis Hoium for The Motley Fool:

For Apple, the future is about far more than our physical reality. The company is building tools for augmented reality (AR) that could be in common use by over 1 billion devices around the world, and virtual reality (VR) has been rumored to be on the way as well.

The most notable AR addition announced last week was AR for maps. In a news release, Apple described its mapping AR technology by saying, “With iOS 15, users can simply hold up iPhone, and Maps generates a highly accurate position to deliver detailed walking directions in augmented reality.”

For now, this technology will only be available on the iPhone, but it’s unlikely that’s the end game… If and when Apple announces AR glasses, it could offer the same tools.

The combination of knowing a user’s location and being able to scan the surrounding area opens up a world of possibilities, especially if users are wearing Apple AR devices. And if Apple can use the user’s scan data to improve its maps, we could see that add value not only to maps but also to new technologies like self-driving vehicles.

MacDailyNews Take: The changes augmented reality will usher in, hopefully led by privacy-focused Apple, will be significant and far-reaching.

Augmented reality is going to change everything.MacDailyNews, July 21, 2017

The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017


  1. Once you go augmented there is no going back . . . We’ve already seen how the smart phone (which is “Augmented 1.0”) changed the world. For example, the Maps app on your phone is a version of augmented reality, in which you overlay a virtual map over the real world around you. Once you use these smart tools, it’s difficult to go back — How many people under age 30 do you think can read a paper map? Use a paper map and compass to navigate? . . . In addition, it also changes the culture. Remember back in the 90s when some restaurants banned customers with cell phones? Similarly, while many people were “offended” by Google Glass in the 2010’s, many of those same people will be wearing Apple Glasses in the 2020s.

    1. Far from banning people with cellphones, a restaurant near me has QR codes on each table and you need a cellphone to place your order and pay for it. The food and drinks are then brought to your table.

      This was introduced in order to improve Covid security, but it has worked so well that it’s going to be a permanent feature from now on.

    2. Actually that’s just a digital map, hardly augmented reality. That promise is still far from fulfilled, Google is the only big company to take a crack at it and they missed thus far. Imagine how many morons will be checking their social media in their Apple Glasses while driving.

          1. Cynic, you stupid pile of shit. You voted for a corrupt, racist, dementia patient and a whore, and you think voting for trump is treasonous? How fucking stupid can you be???? Get your head of our CNN’s lying ass, you pathetic, dumb fuck.

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