I’m scrambling around a wooden floor, trying to fend off a giant virtual ball with my iPad Pro. It’s a bowling alley, but it feels like a basketball court….
Tag: AR
Warby Parker’s AR app for iOS lets you try on glasses using your X-class iPhone
The new Virtual Try-On tool determines how glasses truly fit on your three-dimensional face using accurate measurements…
Apple buys music analytics company Asaii
We are incredibly excited by their recent acquisition by Apple where they will have the opportunity to dramatically scale…
Gene Munster: Apple has cornered the market in VCSELs, further expanding their AR lead
Apple’s key iPhone X augmented reality component supplier, Lumentum, reported better than expected results…
Tim Bajarin: How Apple could deliver the ‘next’ big thing in personal computing
From my years of tracking Apple, two very consistent threads seem to drive Apple’s strategy…
Analyst: Augmented reality could be an $8 billion revenue opportunity for Apple
Apple’s move into augmented reality could boost iPhone and App Store sales…
YouTuber Mark Rober secretly develops VR/AR for self-driving cars for Apple
Mark Rober, who is best known for his YouTube videos of spectacular science stunts…
Apple debuts new ‘Animoji: Taxi Driver’ ad for iPhone X
Apple has debuted a new television ad for iPhone X…
Apple wants to build the next paradigm of user interfaces
Apple wants to hire someone to help it deliver the next paradigm of user interfaces and entirely new interaction models…
Why Apple is positioned to dominate the AR/VR headset market
Despite being a relatively small and young industry, the market for virtual reality and augmented reality-based devices…
Golfshot introduces Golfscape AR augmented reality feature exclusive to Apple’s iOS devices
Golfshot’s augmented reality feature Golfscape AR is now available for all iOS users of the Golfshot app…
I can’t wait to use a virtual iMac
iPhones will eventually become trucks, the people who use them will do lots with them…
Shopify uses Apple’s ARKit to bring augmented reality to e-commerce
Shopify Inc has been enormously successful developing an e-commerce platform that helps…
Inside Cupertino’s upcoming breakthrough product: Apple Glass
Apple is working on something big. And if all goes according to plan, that something could eventually replace the iPhone…
Apple moves toward what could be its greatest victory
Having played a lot of chess, I like to think about the probable strategy of secretive companies…
Apple, LG and Valve did not invest in OLED display maker eMagin
Magin Corp. Chief Financial Officer Jeffrey Lucas said on Monday that Apple Inc. didn’t invest…
Apple joins LG, Valve, and others investing up to $10.6 million in OLED mini display maker eMagin
Quietly, Apple has been bringing together a number of moving parts in its strategy around virtual and augmented reality hardware…
The Apple’s TrueDepth IR camera offers a universe of possibilities beyond Animojis and Face ID
More than two months after the iPhone X launch, it remains a conundrum…
Apple, Facebook, and Google met with AR headset parts suppliers during CES 2018
Companies are racing to be the first to get lightweight augmented reality glasses into consumers’ hands…
Apple acquires Canadian augmented reality headset startup Vrvana
As Apple reportedly ramps up work to ship an augmented reality headset in 2020…
Apple working on rear-facing 3D time-of-flight sensor for 2019 iPhone
Apple Inc. is working on a rear-facing 3-D sensor system for the iPhone in 2019…
What problems will Apple’s AR glasses need to solve?
Apple is developing AR glasses, and an OS to make them useful…
Apple working on augmented reality headset running ‘rOS’ to ship as early as 2020
Apple aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020…
Apple has overtaken Google in smartphone AI, researchers say
Google has been regarded as the leading force for the development of artificial intelligence…
Apple is hiring NASA engineers
Apple is hiring former NASA and Tesla employees as part of a self-driving car initiative…
Apple hires NASA Augmented Reality guru
Apple has hired Jeff Norris, a specialist in the new technology from NASA…
Leaked document details Apple employee eye injuries, hints at Apple AR glasses
An incident report compiled by an Environment Health and Safety contractor working for Apple…
Apple began working on augmented reality glasses more than a year ago, sources say
Apple is gearing up to create a pair of augmented reality glasses that could one day replace the smartphone…
Apple is working on several AR products, including glasses, but first in iPhone, sources say
Investors impatient for Apple’s next breakthrough will be happy to know that Cook is very serious about A…
How Apple might deliver Augmented Reality on the iPhone
Last year, a large consumer audience was introduced to AR via Pokemon Go…
Apple CEO Cook sparks predictions of augmented reality in iPhone 8
Apple Inc. CEO Tim Cook believes augmented reality will be as big for technology as smartphones…
Apple’s iPhone 8 with embedded AR would mark a key transition point
Beyond the well-understood feature upgrades like OLED and wireless charging…
Apple CEO Cook offers clues to Apple’s Augmented Reality strategy
Apple CEO Cook sees AR as a better technology than VR…
Apple CEO Cook on Augmented Reality: ‘I regard it as a big idea like the smartphone’
Tim Cook has been having quite the week. On Monday and Tuesday he was whistlestopping round France and Germany…
Why Apple will make smart glasses
It’s hard to picture Apple selling smart glasses. But it’s also hard to picture them not doing it…
These next-gen Apple products could be as revolutionary as the iPhone in 2017
The iPhone was first unveiled 10 years ago, so Apple may be due for another game-changing product…
Apple working to integrate Augmented Reality capabilities into iPhone’s Camera app
Apple has a team of people working on integrating augmented reality functionality…
No, Apple’s next big thing won’t be smart glasses
Apple is working on glasses that include augmented-reality features…
Apple Specs: Smart glasses that people will want to wear
Apple is seriously exploring the idea of developing a pair of smart glasses that can present users with…
Apple considers move into smart glasses
Apple Inc. is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing…
Apple granted another Augmented Reality head-mounted display patent
Today the US Patent & Trademark Office published yet another continuation patent from Apple that reveals further…
Ming-Chi Kuo: Apple will have a 3-5 year lead in augmented reality; use as part of an autonomous driving system
A KGI note suggests that Apple’s focus on augmented reality (AR) instead of virtual reality (VR) will give the company…