All eyes on Apple as its expected to reveal mixed-reality headset at WWDC

Apple is expected to unveil a mixed- or extended-reality (XR) headset at WWDC, its annual software developer conference on Monday, its first big move into a new product category since the introduction of the Apple Watch nine years ago.

Artist’s rendering based on the images of Apple's AR headset. Created by The Information.
Artist’s rendering based on the images of Apple’s AR headset. Created by The Information.

Stephen Nellis for Reuters:

Apple’s device is likely to blend a video feed from the outside world with a virtual world displayed on screens inside the headset.

Analysts expect Apple’s headset to come with premium features including a high-quality display and hand-tracking so it can be controlled without an external controller.

Research firm IDC said companies sold a total of 8.8 million headsets last year, down 20.9% from 2021. In the first quarter of 2023, sales more than halved.

Apple’s presentation on Monday is mostly aimed at sparking the imaginations of the thousands of software developers who will stream into Apple Park for a keynote address at 1 p.m. Eastern Time (1700 GMT).

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4 Comments

  1. Seems like a “boy toy” to me. I believe that the deep dark secret of the iPhone is that it was a big success with young girls. It gave them the power to destroy each other socially, emotionally, and in public. On top of that, it became a fashion statement, and there was the actual halo effect with the Mac.

    The glasses are going to be a higher cost item and I don’t see anything that says “You need this product” to the vicious young females of the species.

    1. A bit cynical but there’s some truth there. I think these will take off once they’re fashionable glasses, women won’t be able to pass up on having their social feeds always in front of their eyeballs while interacting with their male orbiters in real life.

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