Apple debuts new ‘Animoji: Taxi Driver’ ad for iPhone X

Apple has debuted a new television ad for iPhone X called “Animoji: Taxi Driver” on U.S. broadcast and cable/satellite networks.

The ad stars the Bear animoji, but also features supporting such stellar cast as Chicken and Dragon.

The song is “Citizen Kane” from South Korean indie rockers HYUKOH.

Direct link to video here.

MacDailyNews Take: Another great ad than will pique the interest of many non-iPhone X users. We’ve only begin to explore what Apple’s TrueDepth Camera can do!

The Apple’s TrueDepth IR camera offers a universe of possibilities beyond Animojis and Face ID – January 23, 2018
VFX artist shows how iPhone X TrueDepth camera could be used for 3D animation – November 16, 2017


    1. That’s small-minded thinking. Animoji are just one thing that can be done w/ the TrueDepth Camera, which is the real innovation here, not just one fun feature.

    2. Animojis are fun and I suppose that there is a subset of Apple customers who will be highly engaged by that commercial. I am not one of them.

      First is right that TrueDepth is the key issue and animojis are just a simple, early demonstration of the AR capabilities that will eventually tie into TrueDepth. But only about 0.01% of the U.S. population will recognize that fact from this commercial.

  1. The future is the tech behind Animoji, but Apple don’t sell futures like other companies. Animoji is here now and is a simple concept that the general public can use now! Once this tech is common knowledge the instances it is used for in the future won’t seem crazy and confusing to the layman.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.