Ming-Chi Kuo: Next-gen Apple iPhones to feature lower pricing; all models to launch in September

“Well-known Apple analyst Ming-Chi Kuo has returned today with his first Apple-related research note for his new firm TF International Securities,” Mitchel Broussard reports for MacRumors. “According to Kuo, Apple’s pricing strategy will be ‘more aggressive’ for the three iPhones rumored for September 2018, an effort to boost shipments of the models this year. ”

“Kuo states that the 6.5-inch OLED ‘iPhone X Plus’ will be $900-$1,000, the second generation OLED iPhone X will be $800-$900, and the new 6.1-inch LCD iPhone will be $600-$700,” Broussard reports. “Kuo reiterates that all 2018 iPhones will have a full-screen design and Face ID.”

“Secondly, Kuo believes that Apple will announce all three new iPhone models at an event in September,” Broussard reports. “Furthermore, all three iPhones will launch in September…”

Read more in the full article here.

MacDailyNews Take: Bring that 6.5-inch OLED ‘iPhone X Plus’ on – but bring it on with Apple Pencil support and call it “iPhone Pro!”

6 Comments

  1. ““Secondly, Kuo believes that Apple will announce all three new iPhone models at an event in September,” Broussard reports. “Furthermore, all three iPhones will launch in September…””

    Uhm, yeah, like that’s something “new”?!? Apple always tries to launch before the end of Sept, in order to positively affect earnings in the Sept, and then the Dec quarters. If they didn’t continue to do it, then comparing earnings to last year, would make a massive difference.

  2. I’ve been touting the iPhone X Plus entry price at $999, and the iPhone X entry price at $899 since January.

    Kuo’s “revelation” is old news.

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