As Apple gears up for its highly anticipated WWDC 2026 keynote on June 8, Wall Street giant Morgan Stanley is bullish on the stock’s potential. The firm sees the event as a pivotal catalyst that could finally position Apple as an “AI winner,” driving a major re-rating of the shares.
With AAPL trading around $311 and up roughly 14% year-to-date, analysts highlight low investor expectations as the perfect setup for upside surprise—outlining a base case of $365–$385 and a bullish scenario reaching as high as $440 per share if Apple delivers a compelling vision for a smarter Siri and expanded Apple Intelligence features.
Morgan Stanley believes WWDC could mark a turning point for investor sentiment.
“The ‘AI winner’ narrative has served as an inflection point for many stocks since 2023,” the firm said in a research note sent to TheStreet. Analysts added that “WWDC 2026 could catalyze a similar shift for Apple.”
“To date, Apple has performed purely on the back of underlying Products and Services strength; AI has been effectively irrelevant to the story. But as we’ve seen across numerous companies and industries over the last 12-24 months, being seen an ‘AI Winner’ drives a clear inflection in fundamentals, valuation, and sometimes both,” the analysts wrote.
MacDailyNews Take: Little birdies keep chirping to us that LLM Siri is going to prove to be well worth the wait!
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
