Apple has released a new ad in its ongoing “Privacy on iPhone” campaign, and this one pulls no punches. Titled “Safari helps block data trackers,” the new spot vividly illustrates why Safari remains the privacy champion among major browsers — especially when compared to Google Chrome.
In classic Apple ad fashion, the video personifies data trackers as persistent, chrome-suited figures who literally follow around those who’ve settled for Android phones all day, and night, long — peeking over shoulders in libraries, sitting on backs during commutes, and generally invading personal space while users browse the web. The message is crystal clear: with Chrome, you’re never truly alone online. Switch to Safari, and those trackers get the boot.
The ad closes with the tagline “Keep data trackers off your back” and reinforces Apple’s long-standing slogan: “Safari. A browser that’s actually private.”Why Safari Wins on PrivacyApple highlights several Safari features that come enabled by default and go far beyond what Chrome offers out of the box:
• Blocks third-party cookies automatically
• Intelligent Tracking Prevention powered by on-device machine learning
• Hides your IP address from known trackers
• Strips tracking parameters from URLs in Private Browsing
• Prevents extensions from accessing your full browsing history by default
• Blocks known trackers in Private Browsing mode
As Apple repeatedly states, privacy is a “fundamental human right,” and Safari embodies that philosophy without requiring users to hunt through settings or install extra extensions.
This latest ad continues Apple’s multi-year effort to educate consumers about the hidden costs of “free” browsers funded by pervasive tracking and advertising. While Chrome dominates market share, Apple is betting that growing privacy awareness — especially among iPhone users — will drive more people to Safari as their default browser.
Whether you’re already Team Safari or still stuck with Chrome for compatibility reasons, the ad makes a compelling case: your data shouldn’t be for sale. If you value keeping trackers at arm’s length (or completely off your back), Safari on iPhone, iPad, and Mac is hard to beat.
MacDailyNews Take: This ad is fun, effective, and on-brand. The “chrome-suited trackers” visual is sticky and the message is crystal clear: Privacy-focused users browse with Apple’s Safari, not Google’s Chrome browser.
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Within the past year Safari has become THE most unstable and unreliable browser I use, and I’m using Safari with the latest MacOS updates (currently 26.5.1).
Sometimes when clicking on a link on a major site, the new tab just shows up all white with nothing on it. When I do the exact same with other browsers the new tab shows up properly. Sometimes when scrolling on a given page the further areas of the page are just white with nothing else. Again, other browsers don’t have that problem. Sometimes when I open a link to a major site Safari reports that it cannot find the site (or even the server for that site), but going back a few minutes later miraculously Safari finds it. The list goes on and on.
I have six different browsers on this Mac. Oddly some sites require a specific browser to take full use of that site. These are not the renegade sites to which I’m referring in the above paragraph.
Hopefully, the next version of MacOS and Safari will truly be a cleanup version! I don’t need a lot more bells and whistles. I need MacOS and Safari to work properly 100% of the time! It’s both sad and frustrating that the default browser on my Mac (Safari) is not up to par.
Safari works fine for me. I use it on iPhone, iPad and macOS. I refuse to use Chrome. Once in a while I get some message that some site might work better with Chrome. I tell them to pound sand.