Apple’s App Store generated a staggering $1.4 trillion in sales and billings in 2025, according to a new study by the Analysis Group.
The independent report, commissioned by Apple, shows that economic activity from the digital storefront has more than doubled since 2019. Digital goods and services grew 2.4x, physical goods and services rose 2.8x, and in-app advertising revenue increased 2.9x. Of the total $1.4 trillion, $149 billion came from digital goods and services, while $1.1 trillion was driven by physical goods and services.
China accounted for the largest share at $562 billion, followed by the U.S. at $453 billion, Europe at $184 billion, and Japan at $52 billion.
“Developers are the heartbeat of the App Store, and this year’s incredible milestone is a testament to their boundless creativity,” said Tim Cook, Apple’s CEO, in a statement. “We are deeply committed to providing developers with the tools, technologies, and trusted platforms they need to build for the future. Together, developers are creating apps that enrich the lives of users around the world.”
Daniel Howley for Yahoo Finance:
Apple doesn’t break out App Store revenue on its own. Instead, the company counts it toward its Services segment. The iPhone maker’s second largest business, behind the iPhone, Services accounted for $109.1 billion of Apple’s $416.1 billion in total revenue in fiscal 2025. The iPhone segment brought in $209.5 billion.
In its study, Analysis Group notes that Apple collected commissions on less than 10% of the $1.4 trillion the App Store generated.
The Analysis Group study comes as Apple prepares to host its annual Worldwide Developers Conference at its Cupertino, Calif. headquarters on June 8, where the company is widely expected to debut its long-delayed AI-powered version of its Siri personal assistant.
MacDailyNews Take: Steve Jobs commenting on Apple’s App Store on August 7, 2008, almost one month after its July 10, 2008 launch:
We didn’t expect it to be this big. The mobile industry’s never seen anything like this. To be honest, neither has the computer industry…
I would not trust any of our predictions because reality has so far exceeded them by such a great degree that we’ve been reduced to spectators just like you, watching this amazing phenomenon…
Who knows? Maybe it’ll be a billion dollar marketplace at some point in time. This doesn’t happen very often. A whole new billion dollar market opens up: [$360 million a year run rate] in the first 30 days. I’ve never seen anything like this in my career for software.
Even the visionary Steve Jobs couldn’t envision the App Store at $1.4 trillion!
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This good news will inevitably be fuel for the EU to proclaim “unfair,” and $$ needs to be shared to “de-monopolize.”