Tim Cook exits Apple not with a bang, but with a $350 billion whimper

Outgoing Apple CEO Tim Cook
Outgoing Apple CEO Tim Cook

Tim Cook’s fifteen-year run as Apple’s CEO is closing not with a victory lap, but with a sharp reminder of the limits of his signature skill set. Fresh off a record June quarter, the company under his final guidance faces a memory and component crunch that management itself has called a “hundred-year flood,” one that will constrain iPhone, Mac, and iPad shipments in the current quarter. Apple investors responded by promptly erasing some $350 billion in market value. The stumble leaves Cook’s carefully cultivated image as a global supply chain genius looking frayed just a few weeks before he hands the keys to John Ternus.

Rich Duprey for 24/7 Wall. St.:

The problem wasn’t the quarter Apple reported. It was the quarter ahead… Importantly, Apple isn’t warning that customers are disappearing. It is warning that it can’t build enough products to satisfy them…

Wall Street largely views Apple’s problem as delayed demand rather than destroyed demand…

In short, Apple’s latest earnings did not expose a weakening franchise. They exposed the limits of even Tim Cook’s supply-chain expertise during an industrywide shortage unlike anything the company has previously experienced.

The market, though, responded by focusing on the next three months. Smart investors should spend more time thinking about the next three years.

Apple still generates record quarterly results, maintains one of the world’s strongest consumer ecosystems, and serves a customer base that has repeatedly proven willing to wait — and pay — for its products. Regardless of whether memory prices remain elevated for another quarter or two, supply constraints eventually ease. When they do, delayed sales have an opportunity to flow back into Apple’s results.


MacDailyNews Take: The stock’s ugly drop looks like a classic short-term overreaction. Demand remains solid; the real problem is temporary supply constraints. In just one month, Apple gets its first product-focused CEO since Steve Jobs. The fifteen-year operational chapter is finally closing.

Patience, Padawans. Backing up the truck.



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[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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