According to Gene Munster, an X poll indicated that only about 17% of U.S. iPhone users engage with Siri on a daily basis, a notably low figure given that the average iPhone is interacted with more than 100 times per day. At present, Siri is primarily used for low-stakes tasks and is not widely trusted as a full assistant.
Munster anticipates that this will begin to change over the next year. A new version — Siri AI — will become available in the U.S. late this year through an iOS 27 update. In beta testing conducted over the past 20 days, the feature was observed to be slow; however, this drawback was more than offset by an AI assistant that simply works effectively.
Ultimately, Munster believes that increased use of Siri (which is central to Apple’s personalized AI) will form the foundation of the value proposition for Apple devices.
Gene Munster via GeneMunster.com:
We ran a simple one-question poll on X asking, “How often do you use Siri?” The poll drew 1,750 votes. The raw results showed daily Siri use at a low 17%, with 39% reporting they never use it. As a daily Siri user, these numbers caught my attention, underscoring the degree of brand damage the feature has endured over the past decade.
• Daily: 17%
• Weekly: 7%
• Rarely: 37%
• Never: 39%The comments were more telling than the poll. Across 64 replies, the message was clear and expected: Siri survives as a basic utility or shortcut, not an assistant…
My takeaway: Siri today is, on average, not trusted. It works for a narrow set of commands where the cost of failure is low.
The question is, once Siri gets overhauled, will the 83% of users who question its utility give it another try? I believe the answer is yes.
MacDailyNews Take: We fully agree with Gene.
Siri AI no longer just marketing. The rebuilt architecture works in real life — helping with souvenirs for the kids, prepping for your day, or analyzing your breakfast — while staying firmly within responsible boundaries.
The old Siri is gone. The new Siri AI has arrived in a very promising way – and it’s still just in beta. Our little birdies — who’ve been telling for months that the new Siri not only works, but is actually pretty great — knew what they were talking about! – MacDailyNews, June 20, 2026
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It won’t actually… I don’t use any form of AI. For what? responding to email? I have yet to find a single use for Siri/AI on my iPhone, iPad. MacBook Air or Mini. If I could, I would remove the bloated software that I don’t need nor use on any of my devices.