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Tag: AR

Shopify uses Apple’s ARKit to bring augmented reality to e-commerce

Friday, February 16, 2018 12:02 pmFriday, February 16, 20183 Comments

Shopify Inc has been enormously successful developing an e-commerce platform that helps…

Inside Cupertino’s upcoming breakthrough product: Apple Glass

Thursday, February 15, 2018 11:36 amThursday, February 15, 201815 Comments

Apple is working on something big. And if all goes according to plan, that something could eventually replace the iPhone…

Apple moves toward what could be its greatest victory

Thursday, February 15, 2018 11:04 amThursday, February 15, 201810 Comments

Having played a lot of chess, I like to think about the probable strategy of secretive companies…

Apple, LG and Valve did not invest in OLED display maker eMagin

Tuesday, February 13, 2018 11:00 amTuesday, February 13, 20182 Comments

Magin Corp. Chief Financial Officer Jeffrey Lucas said on Monday that Apple Inc. didn’t invest…

Apple joins LG, Valve, and others investing up to $10.6 million in OLED mini display maker eMagin

Monday, February 12, 2018 11:44 amMonday, February 12, 20182 Comments

Quietly, Apple has been bringing together a number of moving parts in its strategy around virtual and augmented reality hardware…

The Apple’s TrueDepth IR camera offers a universe of possibilities beyond Animojis and Face ID

Tuesday, January 23, 2018 7:46 pmTuesday, January 23, 20186 Comments

More than two months after the iPhone X launch, it remains a conundrum…

Apple, Facebook, and Google met with AR headset parts suppliers during CES 2018

Friday, January 12, 2018 5:00 pmFriday, January 12, 2018No Comments

Companies are racing to be the first to get lightweight augmented reality glasses into consumers’ hands…

Apple acquires Canadian augmented reality headset startup Vrvana

Tuesday, November 21, 2017 11:32 pmTuesday, November 21, 2017No Comments

As Apple reportedly ramps up work to ship an augmented reality headset in 2020…

Apple working on rear-facing 3D time-of-flight sensor for 2019 iPhone

Tuesday, November 14, 2017 9:27 amTuesday, November 14, 20174 Comments

Apple Inc. is working on a rear-facing 3-D sensor system for the iPhone in 2019…

What problems will Apple’s AR glasses need to solve?

Monday, November 13, 2017 5:28 pmMonday, November 13, 201715 Comments

Apple is developing AR glasses, and an OS to make them useful…

Apple working on augmented reality headset running ‘rOS’ to ship as early as 2020

Wednesday, November 8, 2017 8:35 amWednesday, November 8, 201710 Comments

Apple aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020…

Apple has overtaken Google in smartphone AI, researchers say

Saturday, October 7, 2017 11:42 amSaturday, October 7, 201718 Comments

Google has been regarded as the leading force for the development of artificial intelligence…

Apple is hiring NASA engineers

Wednesday, April 26, 2017 11:25 amWednesday, April 26, 20174 Comments

Apple is hiring former NASA and Tesla employees as part of a self-driving car initiative…

Apple hires NASA Augmented Reality guru

Tuesday, April 25, 2017 11:31 amTuesday, April 25, 2017No Comments

Apple has hired Jeff Norris, a specialist in the new technology from NASA…

Leaked document details Apple employee eye injuries, hints at Apple AR glasses

Thursday, April 20, 2017 4:40 pm13 Comments

An incident report compiled by an Environment Health and Safety contractor working for Apple…

Apple began working on augmented reality glasses more than a year ago, sources say

Monday, March 27, 2017 11:26 amMonday, March 27, 20175 Comments

Apple is gearing up to create a pair of augmented reality glasses that could one day replace the smartphone…

Apple is working on several AR products, including glasses, but first in iPhone, sources say

Monday, March 20, 2017 9:59 amMonday, March 20, 201712 Comments

Investors impatient for Apple’s next breakthrough will be happy to know that Cook is very serious about A…

How Apple might deliver Augmented Reality on the iPhone

Wednesday, March 1, 2017 12:56 pmWednesday, March 1, 201714 Comments

Last year, a large consumer audience was introduced to AR via Pokemon Go…

Apple CEO Cook sparks predictions of augmented reality in iPhone 8

Monday, February 27, 2017 4:28 pmMonday, February 27, 201710 Comments

Apple Inc. CEO Tim Cook believes augmented reality will be as big for technology as smartphones…

Apple’s iPhone 8 with embedded AR would mark a key transition point

Wednesday, February 22, 2017 5:35 pmWednesday, February 22, 201716 Comments

Beyond the well-understood feature upgrades like OLED and wireless charging…

Apple CEO Cook offers clues to Apple’s Augmented Reality strategy

Tuesday, February 14, 2017 4:47 pm22 Comments

Apple CEO Cook sees AR as a better technology than VR…

Apple CEO Cook on Augmented Reality: ‘I regard it as a big idea like the smartphone’

Friday, February 10, 2017 5:34 pmSaturday, February 11, 201724 Comments

Tim Cook has been having quite the week. On Monday and Tuesday he was whistlestopping round France and Germany…

Why Apple will make smart glasses

Wednesday, January 25, 2017 5:32 pmWednesday, January 25, 201740 Comments

It’s hard to picture Apple selling smart glasses. But it’s also hard to picture them not doing it…

These next-gen Apple products could be as revolutionary as the iPhone in 2017

Tuesday, January 17, 2017 2:00 pmTuesday, January 17, 201723 Comments

The iPhone was first unveiled 10 years ago, so Apple may be due for another game-changing product…

Apple working to integrate Augmented Reality capabilities into iPhone’s Camera app

Thursday, November 17, 2016 12:12 am7 Comments

Apple has a team of people working on integrating augmented reality functionality…

No, Apple’s next big thing won’t be smart glasses

Wednesday, November 16, 2016 2:01 pmWednesday, November 16, 201611 Comments

Apple is working on glasses that include augmented-reality features…

Apple Specs: Smart glasses that people will want to wear

Wednesday, November 16, 2016 9:01 amWednesday, November 16, 20167 Comments

Apple is seriously exploring the idea of developing a pair of smart glasses that can present users with…

Apple considers move into smart glasses

Monday, November 14, 2016 9:48 pmWednesday, November 16, 201621 Comments

Apple Inc. is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing…

Apple granted another Augmented Reality head-mounted display patent

Thursday, November 10, 2016 3:26 pmThursday, November 10, 20161 Comment

Today the US Patent & Trademark Office published yet another continuation patent from Apple that reveals further…

Ming-Chi Kuo: Apple will have a 3-5 year lead in augmented reality; use as part of an autonomous driving system

Wednesday, November 2, 2016 9:28 am2 Comments

A KGI note suggests that Apple’s focus on augmented reality (AR) instead of virtual reality (VR) will give the company…

Should Apple be more bullish on Virtual Reality?

Monday, October 24, 2016 5:30 pmMonday, October 24, 201621 Comments

Once submerged in the world of VR, it quickly becomes evident that the potential…

Apple CEO Tim Cook: ‘We are high on Augmented Reality for the long run’

Friday, October 14, 2016 9:58 am5 Comments

When it comes to virtual and augmented reality, Apple is…

iPhone 7 Plus is the starting point of Apple’s major push into augmented reality

Wednesday, September 28, 2016 5:35 pmWednesday, September 28, 2016No Comments

The two cameras that make up the dual-camera system found in the iPhone 7 Plus are a pair of ‘smart eyes’ that will alter the way we use an iPhone…

iPhone 7 Plus proves Apple is gearing up for augmented reality

Tuesday, September 27, 2016 10:57 amTuesday, September 27, 20165 Comments

The iPhone 7 Plus could be Apple’s first major step into augmented reality…

What iPhone 7 says about Apple’s future augmented reality plans

Monday, September 19, 2016 2:58 pmMonday, September 19, 20165 Comments

I believe Apple’s next big iPhone release is going to feature augmented reality technology…

Apple CEO Cook: Both AR, VR are ‘incredibly interesting’

Wednesday, September 14, 2016 1:32 pmWednesday, September 14, 20165 Comments

There’s virtual reality and there’s augmented reality — both of these are incredibly interesting…

Millions of Americans ready to buy an Apple VR headset

Friday, August 26, 2016 5:33 pmFriday, August 26, 201620 Comments

Would you purchase a virtual reality headset from Apple?…

Apple needs to forget chasing Snapchat and go after the Augmented Reality industry

Thursday, August 25, 2016 2:25 pmThursday, August 25, 201619 Comments

Apple is a secretive and protectionist beast most of the year but around September leaks and…

Tim Bajarin: Apple VR? Don’t hold your breath

Tuesday, August 9, 2016 2:00 pmTuesday, August 9, 20166 Comments

At this point, I don’t believe this is a market in which Apple has a high interest…

Tim Cook publicly confirms Apple has augmented reality plans

Wednesday, July 27, 2016 11:28 am7 Comments

Apple CEO, Tim Cook, set the cat amongst the pigeons last night when he confirmed the company…

AAPL stock: This little device could be huge for Apple Inc.

Thursday, July 7, 2016 10:25 amThursday, July 7, 201613 Comments

Recently things haven’t been going very well for Apple Inc. stock investors, but…

Two technologies that could spur iPhone unit sales growth

Wednesday, May 4, 2016 2:02 pmWednesday, May 4, 201621 Comments

There are at least two significant technologies that could drive new iPhone growth and its ecosystem that could…

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