Apple is working on several AR products, including glasses, but first in iPhone, sources say

“Investors impatient for Apple’s next breakthrough will be happy to know that Cook is very serious about AR,” Mark Gurman reports for Bloomberg. “People with knowledge of the company’s plans say Apple has embarked on an ambitious bid to bring the technology to the masses—an effort Cook and his team see as the best way for the company to dominate the next generation of gadgetry and keep people wedded to its ecosystem.”

“Apple has built a team combining the strengths of its hardware and software veterans with the expertise of talented outsiders, say the people, who requested anonymity to discuss internal strategy,” Gurman reports. “Run by a former Dolby Laboratories executive, the group includes engineers who worked on the Oculus and HoloLens virtual reality headsets sold by Facebook and Microsoft as well as digital-effects wizards from Hollywood. Apple has also acquired several small firms with knowledge of AR hardware, 3D gaming and virtual reality software.”

“As previously reported by Bloomberg, Apple is working on several AR products, including digital spectacles that could connect wirelessly to an iPhone and beam content—movies, maps and more—to the wearer,” Gurman reports. “While the glasses are a ways off, AR features could show up in the iPhone sooner.”

Read more in the full article here.

MacDailyNews Take: Hopefully, we’ll begin to see some of the fruit of Apple’s labor as soon as iOS 11’s unveiling in June at WWDC 2017!

As for the glasses, as we wrote back in January: S”tylish eyewear that actually delivers useful data to wearers is potentially a huge market and Apple is exactly the company to deliver just such a wearable.”

Why Apple will make smart glasses – January 25, 2017
The rumor that Apple will launch AR glasses in 2017 is ridiculous – January 10, 2017
Apple and Zeiss working together on augmented reality glasses, says Robert Scoble – January 10, 2017
No, Apple’s next big thing won’t be smart glasses – November 16, 2016
Apple Specs: Smart glasses that people will want to wear – November 16, 2016
Apple considers move into smart glasses – November 14, 2016
Apple granted another Augmented Reality head-mounted display patent – November 10, 2016
Snapchat introduces ‘Spectacles’ eyewear that record video – September 26, 2016
Ming-Chi Kuo: Apple will have a 3-5 year lead in augmented reality; use as part of an autonomous driving system – November 2, 2016
Apple CEO Tim Cook: ‘We are high on Augmented Reality for the long run’ – October 14, 2016
iPhone 7 Plus is the starting point of Apple’s major push into augmented reality – September 28, 2016
iPhone 7 Plus proves Apple is gearing up for augmented reality – September 27, 2016
What iPhone 7 says about Apple’s future augmented reality plans – September 19, 2016
Apple needs to forget chasing Snapchat and go after the Augmented Reality industry – August 25, 2016
Tim Cook publicly confirms Apple has augmented reality plans – July 27, 2016
Apple acquires Flyby Media; assembles large team of virtual and augmented reality experts – January 29, 2016
Apple hires leading virtual reality researcher – January 22, 2016
Apple is building a virtual reality supply chain with disruptive potential, new research shows – November 19, 2015
Analyst: Apple team exploring virtual reality/augmented reality – August 31, 2015
Apple exploring a new reality with purchase of Metaio – June 3, 2015
Apple patents perforated augmented reality display that you can see and hear through – May 29, 2015
Apple acquires augmented reality company Metaio – May 28, 2015
New Apple haptics patent application reveals diamond-layered trackpad that simulates wood, other textures – April 23, 2015
Apple granted U.S. patent for hybrid VR head-mounted display – February 18, 2015
Apple is working on VR user interfaces and gaming; looking for Oculus and Leap experts – February 10, 2015
Apple granted patent for display-based speakers for iOS devices – January 13, 2015
Apple granted a patent for devices with a transparent display – November 18, 2014
Apple’s new iPhones, iPads could feature haptic displays – June 30, 2014
Apple patent application reveals personal display headset invention – May 8, 2014
Apple patent application reveals wildly intelligent multi-tiered haptics system – May 3, 2012
Apple continues to tweak Apple TV video headset accessory – April 10, 2014
Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013
Apple granted knockout patent for head-mounted personal display – December 10, 2013
Powerful new patent application details next step in Apple ‘iGlasses’ project – December 7, 2012
iGlasses: Apple granted patent for head-mounted augmented reality displays – July 5, 2012


  1. I freemen care less what Apple is working on ! They should first fix all thr Lemons with a faulty bad batteries that they sold us MacBook Pro with a life time of 4-5 hours if you lucky . I care less . I am so frustrated at Tim Crooks that he acts that nothing had happened with the MBP battery. If it was Steve Jobs this issue would have been resolved a long time ago and he would have pulled the 3 models off the shelves but atom zcrooks is a Jerk I will not feel bad if he gets fired by the board of directors one day .
    I bought last week an iphone 7 with a leather case where it going back return to Apple .
    Apple turns to be a very untrusted place we should all go back to Microsoft to greates bill gates the legend and not to a person like Tim Crooks support Microfost cause hhis foundation helps the world where he pay amillions of Dollars helping the poor and others .What Apple does is just ripping off people and not creating any jobs in the USA , here Crooks is pulling Billions to china for 2 researches why not in the USA
    I HOPE THAT DONALD TRUMP WILL HICKE A TAX ON SPPLE IMPORTS OF AT least %75 so people will stop buying any Apple products . Well tel you what Apple sucks and one day you will see Apple down shutting off there doors as they have people like Tim Crooks running this company crooked very dishonest company .Yes Tim read this I would like to hear from you

  2. Once there was a time when such reports might trigger the imagination. Now all I can say is, “Whatever.” People who are waiting for the next big thing need to look at two aspects of any new tech and compare it to the situation of the iPhone when it was introduced.

    I.e. Do people use such technology on a wide scale now, and are they happy with it?

    When the iPhone was introduced, everyone had mobile phones and everyone wanted better devices than were being offered. Most phones barely synced your contacts and calendar. Blackberry was king of the roost. It was pretty bleak. Then can the iPhone. Handheld supercomputer with a phone as an app. Boom. Nailed it.

    AR? Meh. It might catch on. Probably not. I’ve yet to experience a day wishing for better AR.

    Interestingly there is a widespread technology that people are clamoring for more and better versions of and that is conventional personal computers. I.e. Better Macs. Yet Apple is working on AR.

    So all I can say is pile it in the “whatever” stack.

    1. Previous article in today’s MDN list: services rev is greater than Mac. That’s BIG news and AR, if TC is as serious about it as reported, should be/will be another substantial rev bucket. $100 bucks that Mac releases will surprise…they haven’t been forgotten.

  3. How about fixing your mac lineup before going to useless and pointless projects?

    Tim Cook needs to be booted out of Apple. Steve would be rolling in his grave if he could see what the wannabe-Steve has done to Apple.

      1. Really, try to keep up. Maybe research before you type your rubbish. You sound like an idiot.

        “Over the years they had discussed, in an offhand manner, where they might like their ashes to be scattered,” according to the book. “But on that Monday (two days before his death) he declared that he did not like the idea of his body being cremated. He wanted to be buried in the cemetery near his parents.”

  4. Apple team: “Oh, what about upgrading the Mac? Sure sure, we’ll get back to improving the Mac line just as soon as we move to the new HQ and complete the other 3,071 more fun items in queue in front of it. Well, assuming nothing else comes up naturally.”

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.