“Despite only just getting a significant competitor with Instagram Stories, Snapchat remains king (at least for now) with the daily ‘this is my life’ social update arena,” Armstrong writes. “Apple is again late to a popular game (remember ‘News’) and unlikely to dislodge either Instagram or Snapchat soon unless significant interference is run (App store promo, marketing) or the product is just superior in ways most have yet to identify. Apple is wasting an opportunity here to make some bold moves with relatively little effort instead favouring to copy again.”
Armstrong writes, “Apple need to buy the augmented reality and discovery bods at a company like BlippAR.”
Read more in the full article here.
MacDailyNews Take: Putting aside whether Apple needs to do either, what’s to preclude them from doing both concurrently?
Apple said to be creating its own Snapchat in social networking push – August 25, 2016