“Apple confirmed it purchased Munich augmented reality software firm Metaio but did not disclose the deal’s financial terms,” Wendy Lee reports for The San Francisco Chronicle.

“Analysts say Apple has a small team working on the augmented reality space, and some believe the tech giant could present a headset to go with the iPhone in the future,” Lee reports. “Analysts say they don’t believe Apple’s lateness to the market will impact its sales in augmented reality.”

“Patrick Moorhead, president of Moor Insights & Strategy, aid he wouldn’t rule out the education market for Apple. Already, Apple’s iPad has been competing with Google’s inexpensive laptops called Chromebooks in the classroom. Moorhead said he could see Apple creating a set of goggles that would allow children to tour museums or see different virtual objects on a real whiteboard,” Lee reports. “Apple could come up with a better design than Google Cardboard, or offer a different type of experience, he said.”

MacDailyNews Take: Any random six-year-old could come up with a better design than Google Cardboard.

Lee reports, “Another area where Apple could use augmented reality is in its app ecosystem, analysts said. Apple has already extended its services into the connected home, car, music and smartphones.”

Read more in the full article here.

MacDailyNews Take: Apple can take AR mainstream.

A sample of Metaio technology:

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