“Apple CEO, Tim Cook, set the cat amongst the pigeons last night when he confirmed the company is working on augmented reality (AR),” Jonny Evans writes for Computerworld. “‘We have been and continue to invest a lot in this,’ he said. “’We are high on AR for the long run, we think there’s great things for customers and a great commercial opportunity.'”

“Look and you’ll see that Apple has a great infrastructure for third party AR/VR,” Evans writes. “Not only are there around a billion actively used iOS devices, but most of these are already using 64-bit processors, which are available in iPhone 6, 6S and iPhone SE series devices, and the latest iPads. Its platforms are set to become even more powerful later this year with iPhone 7.”

“Those processors deliver more than enough horsepower to fully exploit iOS’ hardware-accelerated graphics API, Metal, as well as core technologies such as QuickTime, OpenGL, OpenCL, Core Audio, Quartz Composer, Core Video, Core Animation. Add great camera technologies and superior displays and you can see why Pokémon GO players have become addicted to iOS.”

Much more in the full article here.

MacDailyNews Take: Of course, as Evans explains in his full article and the trail of related articles below attests, Apple’s work in virtual and augmented reality hasn’t exactly been a well-kept secret.

Apple acquires Flyby Media; assembles large team of virtual and augmented reality experts – January 29, 2016
Apple hires leading virtual reality researcher – January 22, 2016
Apple is building a virtual reality supply chain with disruptive potential, new research shows – November 19, 2015
Analyst: Apple team exploring virtual reality/augmented reality – August 31, 2015
Apple exploring a new reality with purchase of Metaio – June 3, 2015
Apple patents perforated augmented reality display that you can see and hear through – May 29, 2015
Apple acquires augmented reality company Metaio – May 28, 2015
New Apple haptics patent application reveals diamond-layered trackpad that simulates wood, other textures – April 23, 2015
Apple granted U.S. patent for hybrid VR head-mounted display – February 18, 2015
Apple is working on VR user interfaces and gaming; looking for Oculus and Leap experts – February 10, 2015
Apple granted patent for display-based speakers for iOS devices – January 13, 2015
Apple granted a patent for devices with a transparent display – November 18, 2014
Apple’s new iPhones, iPads could feature haptic displays – June 30, 2014
Apple patent application reveals personal display headset invention – May 8, 2014
Apple patent application reveals wildly intelligent multi-tiered haptics system – May 3, 2012
Apple continues to tweak Apple TV video headset accessory – April 10, 2014
Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013
Apple granted knockout patent for head-mounted personal display – December 10, 2013
iGlasses: Apple granted patent for head-mounted augmented reality displays – July 5, 2012
Apple files patent application for haptic feedback touch-based user interface – March 22, 2012