A day after Apple’s September 9 event, official videos on the company’s YouTube channel show a clear hierarchy of interest: the first foldable iPhone is pulling far ahead of everything else Apple announced.
The five products in the spotlight were the iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. View counts on Apple’s own “Introducing” and “Everything announced” videos, posted about a day ago, put them in this order from most watched to least:
1. iPhone Duo
The flagship “Introducing the new iPhone Duo” film has about 8.8 million views. A longer “Everything announced” explainer sits at about 1.7 million. No other new product is close. The foldable is the first major change to the iPhone’s shape in nearly two decades, and the numbers show that curiosity is concentrated there.
2. iPhone 18 Pro
“Introducing the new iPhone 18 Pro” has about 5.9 million views. The companion deep-dive video is at about 1.4 million. That is a strong showing for a conventional Pro refresh, but it is still millions behind the Duo. Camera, battery, and A20 Pro messaging are landing — just not as hard as a folding screen.
3. Apple Watch Series 12
The standalone Series 12 introduction video is at about 473,000 views. Interest is real, especially around heart-rate sensing, but it is an order of magnitude below the two iPhones.
4. Apple Watch Ultra 4
Apple bundled Ultra 4 with Series 12 in a combined “ultimate wearable” video that has about 441,000 views. There is no separate Ultra film matching the Duo or 18 Pro numbers. The rugged watch is part of the conversation, not the center of it.
5. AirPods 5
The main AirPods 5 video sits around 354,000 views. Open-ear design plus active noise cancellation is a notable change, but it is the least-watched of the five launches on Apple’s channel so far.
The full event stream, which covers every product at once, has tens of millions of views and is not a clean product-to-product comparison. The individual films are. They show a two-tier launch: iPhones, especially the Duo, are driving almost all of the official video traffic; watches and AirPods are clustering together far behind.
MacDailyNews Take: View counts move quickly in the first 48 hours, and Apple will keep posting follow-ups. As of now, the public signal on YouTube is unambiguous. People came for the foldable and to a lesser extent, the iPhone 18 Pro models. The rest of the new releases are watching from a distance.
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without the Duo this event would have been a disaster, everything else was an afterthought, even the Ultra update was hardly distinguishable from the rest of the Watch marketing blink and you’d miss it