“The iPhone 7 Plus could be Apple’s first major step into augmented reality,” Macworld writes.
“One of the best new features on the iPhone 7 Plus is the dual-cameras that can work in tandem to create awesome photos,” Macworld writes. “But this technology has way more, far-reaching applications for than just taking better pictures inside a bar.”
Macworld writes. “In this week’s episode of The iPhone Show, Oscar Raymundo explains how this dual-camera system can create 3D depth maps that could lead to more accurate, real-time AR powered by our iPhones.”
[protected-iframe id=”95afb23097c6b7412080147188909234-17146794-18685410″ info=”//players.brightcove.net/2576146830001/07994121-abfb-47a1-b53f-be15f46488fe_default/index.html?videoId=5143148398001″ frameborder=”0″ allowfullscreen=””]
Direct link to video here.
MacDailyNews Take: As we wrote earlier this month, given the success of such AR apps as Pokémon GO, we fully expect Apple to investigate the potential of augmented reality which has been so promising for so many years (think apps like Layar which we first tried on our iPhones back in October 2009) yet not fully realized to date.
As the trail of related articles below attests, Apple’s interest in virtual and augmented reality hasn’t exactly been a well-kept secret.
What iPhone 7 says about Apple’s future augmented reality plans – September 19, 2016
Apple needs to forget chasing Snapchat and go after the Augmented Reality industry – August 25, 2016
Tim Cook publicly confirms Apple has augmented reality plans – July 27, 2016
Apple acquires Flyby Media; assembles large team of virtual and augmented reality experts – January 29, 2016
Apple hires leading virtual reality researcher – January 22, 2016
Apple is building a virtual reality supply chain with disruptive potential, new research shows – November 19, 2015
Analyst: Apple team exploring virtual reality/augmented reality – August 31, 2015
Apple exploring a new reality with purchase of Metaio – June 3, 2015
Apple patents perforated augmented reality display that you can see and hear through – May 29, 2015
Apple acquires augmented reality company Metaio – May 28, 2015
New Apple haptics patent application reveals diamond-layered trackpad that simulates wood, other textures – April 23, 2015
Apple granted U.S. patent for hybrid VR head-mounted display – February 18, 2015
Apple is working on VR user interfaces and gaming; looking for Oculus and Leap experts – February 10, 2015
Apple granted patent for display-based speakers for iOS devices – January 13, 2015
Apple granted a patent for devices with a transparent display – November 18, 2014
Apple’s new iPhones, iPads could feature haptic displays – June 30, 2014
Apple patent application reveals personal display headset invention – May 8, 2014
Apple patent application reveals wildly intelligent multi-tiered haptics system – May 3, 2012
Apple continues to tweak Apple TV video headset accessory – April 10, 2014
Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013
Apple granted knockout patent for head-mounted personal display – December 10, 2013
iGlasses: Apple granted patent for head-mounted augmented reality displays – July 5, 2012
Apple files patent application for haptic feedback touch-based user interface – March 22, 2012
Apple stock being pounded hard today, AND now AAPL shares are THE most shorted shares on the whole NASDAQ.
Well done Tim. You’ve really earned the trust of Wall St. Investors believe you are leading the company towards a bright future.
In fact, he is. But you are not.
You should stick with half-baked products and please, if you happen to have some, sell your share and get over it!
Meanwhile, if you can’t play the AAPL stock rollercoster well, I am ramping up to sell again soon, re-buy more at a lower price and look at it take 25%-30%. Its been like that for the last decade…
Happy trading my friend. This is the new AAPL. Get over it!
Some people love Apple and the Apple products. Then they buy shares and don’t give a rip about the product, on the shares.
1. Great Products
2. Great organization to produce the products
3. Share prices
. . . in that order.
Why do people feel that when share prices fluctuate, there is a need to change their product line, or spend more time politicking than producing great products. Apple is doing just fine.
“only” the shares.
I noticed little things today. As I was adjusting my posdcasts play list the phone would vibrate or tick as an item slide from one order to the next.
Also the phone will tick as the compas slides past North. These little things add to the augmented reality feedback, giving virtual items a more substantial feel.
I like it. I said to my son, on his iPhone 6+, give it a try – nope, doesn’t do it. I will try on my wife’s 6S+.
The Force Feedback is so nice.