“Apple Inc., seeking a breakthrough product to succeed the iPhone, aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020,” Mark Gurman reports for Bloomberg. “Unlike the current generation of virtual reality headsets that use a smartphone as the engine and screen, Apple’s device will have its own display and run on a new chip and operating system, according to people familiar with the situation.”
“Apple began putting together a team to work on AR-related projects a couple of years ago, Bloomberg reported in March,” Gurman reports. “Led by Mike Rockwell, who previously ran engineering at Dolby Labs, the group has now grown to several hundred engineers from across Apple, the people said. Scattered across office parks in both Cupertino and Sunnyvale, California, the team is working on several hardware and software projects under the umbrella code name of ‘T288.'”
“The team’s first product was ARKit, tools that outside software developers use to create AR applications for the latest iPhones and iPads, leveraging their screens, cameras and processors to create virtual 3-D interfaces for online shopping, education and gaming. This was an interim step, giving Apple an opportunity to test the technology on an existing product,” Gurman reports. “The new operating system, internally dubbed ‘rOS’ for ‘reality operating system,’ is based on iOS, the iPhone’s operating system. Just as tvOS powers the Apple TV, macOS runs on Macs and watchOS runs on Apple Watches, ‘rOS’ will power Apple’s AR headset. Geoff Stahl, formerly a software manager for games and graphics at Apple, is one of the directors of the ‘rOS’ software group.”
Read more in the full article here.
MacDailyNews Take: Forget the “headset” moniker. This will be smart glasses done right.
Stylish eyewear that actually delivers useful data to wearers is potentially a huge market and Apple is exactly the company to deliver just such a wearable. — MacDailyNews, January 25, 2017
Augmented Reality is going to change everything. — MacDailyNews, July 21, 2017
Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017
The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017
Apple’s AR smartglasses – understanding the issues – August 29, 2017
Bernstein: Apple’s ‘smartglasses’ opportunity ‘could be enormous’ – August 25, 2017
Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
New app using Apple’s ARKit lets iPhone recreate 16 weeks of painstaking rotoscoping on the fly – July 27, 2017
Gene Munster: Apple Glasses will soon outshine the iPhone – June 28, 2017
Gene Munster: Expect Apple smart glasses in mid-2020 – June 27, 2017
Augmented Reality: Apple’s revolutionary offering leaves Google’s Android woefully behind – June 26, 2017
Apple’s AR is much closer to reality than Google’s – June 26, 2017
UBS: Apple may eventually launch ‘iGlass’ smart glasses – June 20, 2017
IKEA’s forthcoming Augmented Reality furniture app powered by Apple’s ARKit – June 19, 2017
Apple’s single most important WWDC 2017 announcement: ARKit – June 11, 2017
Apple CEO Cook discusses philosophy behind HomePod, ARKit’s potential market impact – June 6, 2017
Overnight, Apple will own the world’s largest augmented reality platform – June 7, 2017
Analysts: Apple’s Corning investment hints at AR glasses and wireless charging tech – May 14, 2017
Apple awards Corning $200 million in first Advanced Manufacturing Fund investment – May 12, 2017
Leaked document details Apple employee eye injuries, hints at Apple AR glasses – April 20, 2017
Apple began working on augmented reality glasses more than a year ago, sources say – March 27, 2017
Apple is working on several AR products, including glasses, but first in iPhone, sources say – March 20, 2017
Why Apple will make smart glasses – January 25, 2017
The rumor that Apple will launch AR glasses in 2017 is ridiculous – January 10, 2017
Apple and Zeiss working together on augmented reality glasses, says Robert Scoble – January 10, 2017
No, Apple’s next big thing won’t be smart glasses – November 16, 2016
Apple Specs: Smart glasses that people will want to wear – November 16, 2016
Apple considers move into smart glasses – November 14, 2016
Apple granted another Augmented Reality head-mounted display patent – November 10, 2016
Snapchat introduces ‘Spectacles’ eyewear that record video – September 26, 2016
Ming-Chi Kuo: Apple will have a 3-5 year lead in augmented reality; use as part of an autonomous driving system – November 2, 2016
Apple CEO Tim Cook: ‘We are high on Augmented Reality for the long run’ – October 14, 2016
iPhone 7 Plus is the starting point of Apple’s major push into augmented reality – September 28, 2016
iPhone 7 Plus proves Apple is gearing up for augmented reality – September 27, 2016
What iPhone 7 says about Apple’s future augmented reality plans – September 19, 2016
Apple needs to forget chasing Snapchat and go after the Augmented Reality industry – August 25, 2016
Tim Cook publicly confirms Apple has augmented reality plans – July 27, 2016
Apple acquires Flyby Media; assembles large team of virtual and augmented reality experts – January 29, 2016
Apple hires leading virtual reality researcher – January 22, 2016
Apple is building a virtual reality supply chain with disruptive potential, new research shows – November 19, 2015
Analyst: Apple team exploring virtual reality/augmented reality – August 31, 2015
Apple exploring a new reality with purchase of Metaio – June 3, 2015
Apple patents perforated augmented reality display that you can see and hear through – May 29, 2015
Apple acquires augmented reality company Metaio – May 28, 2015
New Apple haptics patent application reveals diamond-layered trackpad that simulates wood, other textures – April 23, 2015
Apple granted U.S. patent for hybrid VR head-mounted display – February 18, 2015
Apple is working on VR user interfaces and gaming; looking for Oculus and Leap experts – February 10, 2015
Apple granted patent for display-based speakers for iOS devices – January 13, 2015
Apple granted a patent for devices with a transparent display – November 18, 2014
Apple’s new iPhones, iPads could feature haptic displays – June 30, 2014
Apple patent application reveals personal display headset invention – May 8, 2014
Apple patent application reveals wildly intelligent multi-tiered haptics system – May 3, 2012
Apple continues to tweak Apple TV video headset accessory – April 10, 2014
Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013
Apple granted knockout patent for head-mounted personal display – December 10, 2013
Powerful new patent application details next step in Apple ‘iGlasses’ project – December 7, 2012
iGlasses: Apple granted patent for head-mounted augmented reality displays – July 5, 2012
I’m loving the sound of this. As MDN said, forget images of Glassholes as Apple will deliver the right product at the right time – as usual.
Yup, except Samsung will rush something out 6 months to a year earlier that is half baked so they can claim “FIRST!”
I have my doubts. Sounds like another tech fad where only hardcore geeks with ready cash need apply.
Bear in mind apples history with:
1 Games, TV, pro apps.
2 Getting to a market first.
I’m not 100% convinced on AR glasses.
Reality already has the advantage without augmentation.
I need to augment me.
Anyone else find the 2020 date a useful marketing possibility? You know 20 / 20 vision?
When Apple launches it’s Apple Specs with augmented reality it will have an unsurmountable lead on the competition as AR kit on the iPhone is Apple’s trojan horse into this lucrative market. It won’t matter what hardware copies Samsung and other Android nanufacturers come out with because Apple will once again control the AR software eco system. Apple Specs will only be as good as the AR software that developers create for them, by the time Apple launches this product there will be thousands of amazing AR apps ready to go, the fragmentied competition will have none and their inevitable half assed copies will simply fail.
Perhaps Dr Hawking has it all wrong. We will all end up as sensory peripherals to the interconnected supercomputers of the net. We will become the borg and resistance will be futile.
Not sure, but could the 3D face recognition camera not also be used as a 3D scanner – scan an object and print it out on a 3D printer. No need to know 3D software….