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Tag: Mike Rockwell

Apple to use Google Gemini model for new Siri while it works to catch up with its own LLMs

Wednesday, November 5, 2025 5:00 pmWednesday, November 5, 20253 Comments

Apple is set to underpin its new Siri with Google’s 1.2-trillion-parameter AI model, Bloomberg News reports Wednesday…

How Apple missed and still hasn’t cracked AI

Monday, May 19, 2025 11:59 amThursday, May 22, 20257 Comments

Apple’s foray into generative artificial intelligence (GenAI) with its Apple Intelligence vaporware and a promised-but-not-delivered Siri…

Apple’s new Siri chief restructures teams responsible beleaguered digital assistant

Tuesday, April 22, 2025 2:33 pmMonday, May 19, 20254 Comments

Apple’s new Siri engineering chief, Mike Rockwell, is revamping the leadership team behind the beleaguered digital assistant…

Apple removes Siri from John Giannandrea, hands it over to Mike Rockwell

Thursday, March 20, 2025 1:37 pm5 Comments

Apple is finally executing a shakeup of its failed executive ranks, aiming to finally condense its Apple Intelligence vaporware after…

Inside Apple’s secretive AR and VR headset plans

Friday, June 19, 2020 9:54 am2 Comments

In late 2018, Apple was a few years into its plan to build a powerful headset with both virtual- and augmented-reality capabilities when things shifted…

Apple shifts software exec Kim Vorrath to Augmented Reality team as headset project ramps up

Wednesday, July 31, 2019 4:02 pmWednesday, July 31, 20192 Comments

Vorrath’s leadership style is anticipated to bring some order to the team developing a long-anticipated AR headset…

I can’t wait to use a virtual iMac

Thursday, February 22, 2018 12:02 pmThursday, February 22, 20185 Comments

iPhones will eventually become trucks, the people who use them will do lots with them…

Inside Cupertino’s upcoming breakthrough product: Apple Glass

Thursday, February 15, 2018 11:36 amThursday, February 15, 201815 Comments

Apple is working on something big. And if all goes according to plan, that something could eventually replace the iPhone…

Apple moves toward what could be its greatest victory

Thursday, February 15, 2018 11:04 amThursday, February 15, 201810 Comments

Having played a lot of chess, I like to think about the probable strategy of secretive companies…

Apple, Facebook, and Google met with AR headset parts suppliers during CES 2018

Friday, January 12, 2018 5:00 pmFriday, January 12, 2018No Comments

Companies are racing to be the first to get lightweight augmented reality glasses into consumers’ hands…

Apple acquires Canadian augmented reality headset startup Vrvana

Tuesday, November 21, 2017 11:32 pmTuesday, November 21, 2017No Comments

As Apple reportedly ramps up work to ship an augmented reality headset in 2020…

Apple working on rear-facing 3D time-of-flight sensor for 2019 iPhone

Tuesday, November 14, 2017 9:27 amTuesday, November 14, 20174 Comments

Apple Inc. is working on a rear-facing 3-D sensor system for the iPhone in 2019…

What problems will Apple’s AR glasses need to solve?

Monday, November 13, 2017 5:28 pmMonday, November 13, 201715 Comments

Apple is developing AR glasses, and an OS to make them useful…

Apple working on augmented reality headset running ‘rOS’ to ship as early as 2020

Wednesday, November 8, 2017 8:35 amWednesday, November 8, 201710 Comments

Apple aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020…

Apple hires Dolby’s technology chief Mike Rockwell

Tuesday, March 31, 2015 1:26 pmTuesday, March 31, 20157 Comments

Rockwell was CTO of Avid, a company specializing in professional video and audio software…

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