“The amount of Google Assistant we use is none,” Federighi said, emphasizing that Apple relies on none of the Gemini models Google deploys…
Tag: Mike Rockwell
The wake-up call: How a secret 2025 meeting forced Apple to finally begin trying to catch up in AI
In early 2025, a group of Apple’s top executives gathered in a conference room — without Tim Cook — and confronted a harsh reality…
Apple to use Google Gemini model for new Siri while it works to catch up with its own LLMs
Apple is set to underpin its new Siri with Google’s 1.2-trillion-parameter AI model, Bloomberg News reports Wednesday…
How Apple missed and still hasn’t cracked AI
Apple’s foray into generative artificial intelligence (GenAI) with its Apple Intelligence vaporware and a promised-but-not-delivered Siri…
Apple’s new Siri chief restructures teams responsible beleaguered digital assistant
Apple’s new Siri engineering chief, Mike Rockwell, is revamping the leadership team behind the beleaguered digital assistant…
Apple removes Siri from John Giannandrea, hands it over to Mike Rockwell
Apple is finally executing a shakeup of its failed executive ranks, aiming to finally condense its Apple Intelligence vaporware after…
Inside Apple’s secretive AR and VR headset plans
In late 2018, Apple was a few years into its plan to build a powerful headset with both virtual- and augmented-reality capabilities when things shifted…
Apple shifts software exec Kim Vorrath to Augmented Reality team as headset project ramps up
Vorrath’s leadership style is anticipated to bring some order to the team developing a long-anticipated AR headset…
I can’t wait to use a virtual iMac
iPhones will eventually become trucks, the people who use them will do lots with them…
Inside Cupertino’s upcoming breakthrough product: Apple Glass
Apple is working on something big. And if all goes according to plan, that something could eventually replace the iPhone…
Apple moves toward what could be its greatest victory
Having played a lot of chess, I like to think about the probable strategy of secretive companies…
Apple, Facebook, and Google met with AR headset parts suppliers during CES 2018
Companies are racing to be the first to get lightweight augmented reality glasses into consumers’ hands…
Apple acquires Canadian augmented reality headset startup Vrvana
As Apple reportedly ramps up work to ship an augmented reality headset in 2020…
Apple working on rear-facing 3D time-of-flight sensor for 2019 iPhone
Apple Inc. is working on a rear-facing 3-D sensor system for the iPhone in 2019…
What problems will Apple’s AR glasses need to solve?
Apple is developing AR glasses, and an OS to make them useful…
Apple working on augmented reality headset running ‘rOS’ to ship as early as 2020
Apple aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020…
Apple hires Dolby’s technology chief Mike Rockwell
Rockwell was CTO of Avid, a company specializing in professional video and audio software…
