Apple is gearing up “to create a pair of augmented reality glasses that could one day replace the smartphone as consumers’ primary computing device,” Tim Bradshaw reports for Financial Times. “Apple is stepping up its efforts in AR eyewear, according to people with knowledge of its efforts.'”

“Apple first began to build a team to examine the feasibility of a head-worn device more than a year ago,” Bradshaw reports. “Now, it is devoting more resources to its augmented-reality efforts, with the aim of taking it from a science project towards a consumer product, according to people familiar with the company’s plans. However, any launch is still at least a year away, perhaps much longer. Apple declined to comment.”

“As its engineers have become more adept at miniaturisation technology with products such as its AirPods wireless headphones and the iPad’s Pencil,” Bradshaw reports, “AR seems to have overtaken Apple’s secretive car project as the company’s top priority for its next big launch, beyond the iPhone.”

Read more in the full article here.

MacDailyNews Take: An excerpt from The New Yorker‘s February 23 & March 2, 2015 issue:

In 2011, largely thanks to advances in the miniaturization of technology, the answer seemed to be a wearable notification device paired to a phone — making it yet simpler to exchange messages of love, or tardiness. That summer, Google made an eight-pound prototype of a computer worn on the face. To Ive, then unaware of Google’s plans, “the obvious and right place” for such a thing was the wrist. When he later saw Google Glass, Ive said, it was evident to him that the face “was the wrong place.” Cook said, “We always thought that glasses were not a smart move, from a point of view that people would not really want to wear them. They were intrusive, instead of pushing technology to the background, as we’ve always believed.” He went on, “We always thought it would flop, and, you know, so far it has.” He looked at the Apple Watch on his wrist. “This isn’t obnoxious. This isn’t building a barrier between you and me.”

Now, that isn’t to say that Ive isn’t employing a tried-and-true Jobsian technique — talk it down until the day you unveil it — just that Ive said what he said as recently as 2015. And, of course, he was plainly selling the Apple Watch at the time.

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Apple working to integrate Augmented Reality capabilities into iPhone’s Camera app – November 17, 2016
Apple granted another Augmented Reality head-mounted display patent – November 10, 2016
Ming-Chi Kuo: Apple will have a 3-5 year lead in augmented reality; use as part of an autonomous driving system – November 2, 2016
Apple CEO Tim Cook: ‘We are high on Augmented Reality for the long run’ – October 14, 2016
iPhone 7 Plus is the starting point of Apple’s major push into augmented reality – September 28, 2016
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Tim Cook publicly confirms Apple has augmented reality plans – July 27, 2016
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Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013
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