“Apple has a team of people working on integrating augmented reality functionality into the iPhone’s camera app, reports Business Insider,” Juli Clover reports for MacRumors. “Employees from several different augmented reality companies Apple has acquired are said to be involved in the effort, including those from Metaio and Flyby Media. ”

“Citing sources familiar with Apple’s plans, Business Insider says Apple’s goal is for consumers to be able point the phone at a real-world object and have that object be recognized,” Clover reports. “Apple is already working on similar technology using machine learning techniques and has built basic object recognition capabilities into the Photos app.”

“Such a feature could be used for spacial recognition and mapping, among other things,” Clover reports. “Recent rumors have suggested Apple’s ultimate augmented reality ambition may be a set of smart glasses, which would connect wirelessly to the iPhone and display “images and other information” to the wearer. ”

Read more in the full article here.

MacDailyNews Take: Imagine what could be done with AirPods coupled with a pair of Apple Specs. The sky’s the limit!

VR, I think, has some interesting applications, but I don’t think it’s a broad-based technology like AR. Augmented reality will take some time to get right, but I do think that it’s profound. We might… have a more productive conversation, if both of us have an AR experience standing here, right? And so I think that things like these are better when they’re incorporated without becoming a barrier to our talking… You want the technology to amplify it, not to be a barrier.Apple CEO Tim Cook, October 13, 2016

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