A U.S. judge has given preliminary approval to Apple’s $250 million settlement of a class action lawsuit over the delayed launch of advanced, personalized Siri features that the company had heavily advertised. Eligible U.S. owners of the iPhone 15 Pro, 15 Pro Max, and all iPhone 16 models purchased between June 10, 2024 and March 29, 2025 may eventually receive $25–$95 per device, though a claims website is not yet live and no action is needed right now.
Joe Rossignol for MacRumors:
In June 2024, Apple previewed new Siri capabilities powered by Apple Intelligence, including understanding of a user’s personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother’s flight and lunch reservation plans based on info from the Mail and Messages apps.
Apple advertised those Siri features in product presentations, on its website, in a TV commercial starring actor Bella Ramsey, and elsewhere.
In March 2025, Apple delayed the launch of the personalized version of Siri, leading to the company being hit with a class action lawsuit alleging false advertising…
It is unlikely that individuals who submit a claim will still need to have physical possession of an eligible iPhone model. However, there is a possibility that proof of purchase or other information will be required, such as the device’s serial number. Exact requirements will be outlined on the settlement website, which is still not live.
MacDailyNews Note: To be eligible to submit a claim, you must reside in the U.S. and have purchased any iPhone 15 Pro or any iPhone 16 model between June 10, 2024 and March 29, 2025.
MacDailyNews Take: Apple got off easy. It ended up being effective advertising, albeit false. $250 million is just part of the marketing budget and, to Apple, it’s pocket change.
As usual, we called it correctly very early on:
When you're caught flat-footed like Tim Cook's Apple, you pop into scramble mode to try to catch up. Early on, you hit it with a big marketing flourish (WWDC24) in order to buy some more time. Then you dribble out features as they get finished & actually exist. Classic vaporware. https://t.co/I1J4y3aDNy pic.twitter.com/fLKvxGj4G3
— MacDailyNews (@MacDailyNews) July 31, 2024
The Apple Intelligence vaporware [is] false advertising, fraud, and lies. Those will be the basis for class action lawsuits from iPhone, iPad, and Mac customers soon enough. And Apple will deserve them all. – MacDailyNews, March 14, 2025
See also: Apple pulls iPhone 16 ad touting nonexistent Apple Intelligence-powered Siri features – March 10, 2025
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