Apple buys music analytics company Asaii

“Music-analytics startup Asaii is shutting down this month because it has been acquired by Apple,” Music Ally reports. “The deal has been confirmed to Music Ally by the company’s first investor. ‘As the first investors in Asaii, we are incredibly excited by their recent acquisition by Apple where they will have the opportunity to dramatically scale their impact and continue building out their vision for the future of the music industry,’ Cameron Baradar, founder of The House, told Music Ally.”

“The startup announced last month that it was shutting down its service, which included a dashboard for labels and musicians to track their streaming analytics, as well as tools to help labels spot breaking acts; and technology to power music recommendations,” Music Ally reports. “The San Francisco-based company described itself as an ‘automated A&R and music analytics platform,’ and was a finalist in the Midemlab startups contest earlier this year.”

“Why would Apple buy Asaii? The obvious reason is analytics. The startup’s team and technology could be useful for Apple’s continued development of its Apple Music for Artists dashboard, for example,” Music Ally reports. “An Apple acquisition of Asaii is about more than artist analytics, however. At Midemlab, Theakanath talked about a product called Asaii Recommend, which could create algorithmic, personalised playlists as well as recommend songs and playlists to people based on their listening habits… Finally, and most intriguingly, Asaii had another product that Theakanath talked about during his Midemlab pitch in June: a tool he described as an ‘automated A&R web platform’ aimed at labels, managers and promoters trying to identify breaking artists as early as possible.”

Such more in the full article – recommendedhere.

MacDailyNews Take: It’s a hit-predictor!


  1. After reading the story was hoping for a better description of how a hit predictor works. Read a horoscope or simply record click numbers? How different is that from iTunes rankings and at what cost to Apple. Not saying this is a bad acquisition, just wondering regarding the details…

  2. Goeb, as usual you show how little you understand data and data management. This explains why you parrot simplistic narratives rather than using facts to support your opinions.

    Asaii is essentially a dashboard that pulls streaming music analytics so a person can identify trends. It takes play counts from all the streaming platforms and charts them so you can track an artist or song.

    It’s a popularity counter.

        1. “Goeb is a jerk to everyone.”

          There you go with a lying absolute again. You know that’s not true. You are the pot calling the kettle black. Do I have to remind you how many times you have been a jerk, particularly to those you disagree with politically and your personal attacks against our president. Credibility is not on your side, sad…

    1. I wrote: “simply record click numbers? How different is that from iTunes rankings”

      You replied, “It’s a popularity counter.”

      No kidding. So tell us in simplistic terms how this is different from ranking Top 10 iTunes songs. And also because you are so smart, was it worth the investment? Hard to tell, Apple is hiding it like Watch sales numbers.

      I appreciate your sparring comments, but I don’t appreciate your personal attacks…

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