Apple leads the march toward the small display revolution

The rise of wearables like Apple Watch has given an incredible amount of momentum to small displays and also to devices like AirPods that lack a display altogether.

The Chronograph Pro face features an integrated tachymeter.
The Apple Watch’s Chronograph Pro face

Neil Cybart for Above Avalon:

With hundreds of millions of people embracing 4.7-inch to 6.7-inch displays via iPhone, the claim that consumers are embracing larger screens over time contains some validity. Many are now wondering if similar moves to larger displays will take over the iPad and Mac lines. However, focusing too much on large displays will make it easy to miss what is happening at the other end of the spectrum…

Apple is on track to sell approximately 150M devices in FY2021 that either lack a display or contain a display that is less than two inches (5 cm). We are still in the early innings of this revolution. Looking ahead at AR glasses, Apple will eventually sell devices containing two small displays for the first time. Relying on conservative adoption estimates, Apple will sell hundreds of millions of devices per year that contain either small displays or no displays at all. We are seeing the rise of smaller displays, and the secret to witnessing it is knowing where to look.

MacDailyNews Take: Apple’s years of work on AR and VR will pay off in smartglasses as soon as 2021!

As iPhone was to Nokia and Apple Watch is to Swatch, Apple Glasses will be to Ray-Ban et al.MacDailyNews, March 8, 2019

Once Apple’s augmented reality smartglasses are released, people are going to want to wear them during every waking hour.MacDailyNews, February 26, 2019

Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017

The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017

Augmented Reality is going to change everything.MacDailyNews, July 21, 2017

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.