There will be no metaverse without Apple leading the way, as usual

Meta CEO Mark Zuckerberg’s year-long seeding of the term “metaverse” on investor calls and the subsequent renaming of Facebook to Meta have compelled others to use “metaverse” as a strategic talking point when discussing an internet based on virtual objects and avatars in the coming years, but, as usual, it’s Apple who will lead the move into the metaverse. If not, there will be no metaverse of significance.

Apple logo

Adario Strange for Quartz:

Among the Big Tech leaders with the ability to truly mainstream the metaverse, Apple stands out based on its track record of ushering skeptical consumers into new ways of computing. The most recent signal that Apple is poised to lead the move into the metaverse comes from Apple-focused analyst Mind-Chi Kuo, who says that Apple will unveil its own AR wearable toward the end of next year.

In Kuo’s latest TF International Securities report, he writes that the device will be “launched in 4Q22 [and] will be equipped with two processors. The higher-end processor will have similar computing power as the M1 for Mac, whereas the lower-end processor will be in charge of sensor-related computing.” The headset will, according to Kuo, also have the ability to deliver VR experiences… Apple is primed to stake its claim in the metaverse with a wearable device that could become as ubiquitous as AirPods, and the iPhone before it.

MacDailyNews Take: Even if the metaverse is nothing more than “Second Life” redux, Apple’s AR smartglasses will be indispensable.

The Apple Glasses will be the key as holding up slabs of glass as “windows” is suboptimal. When we’re running in a race, for example, we don’t want to have to hold an iPhone or even glance at an Apple Watch, but with a pair of Apple Glasses constantly overlaying time, pace, splits, etc. it’ll be ideal! — MacDailyNews, September 6, 2019

Information instantly accessible right in front of your eyes will enhance virtually (pun intended) everything. The next step after that, of course, will be chips implanted into our brains, as humans become cyborgs. It’s inevitable.

Augmented Reality is going to change everything.MacDailyNews, July 21, 2017

Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017

The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017

Re: Apple leading the way, as we wrote over a decade ago:

Apple leads. The rest follow at a great distance.

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15 Comments

  1. As always, there has been computer before Macintosh, there has been phone before iPhone, there has been tablets before iPads, there has been smart watch before AppleWatch.

    There has been SmartGlass, EV, AR, META… Apple is listening…

  2. Smartglasses will be a niche product at best. If you wear corrective glasses today, you will have to have those lens in an Apple SmartGlass. If you don’t use eyeware except for sunglasses, then you will need to create applications where it makes sense to use a SmartGlass on a regular basis.

    The Apple Watch works because it did not have to overcome behavioral changes or share wrist space to tell time or track steps. Maybe there are some people that want to walk around with Message bubbles popping up in mid-air or notifications overlaying what their doing. I believe there may be more useful applications for people who need to design or interact with objects in 3D space which would be cool. And sell more Macs.

    1. You make a lot of assumptions about the experience.

      Computers required learning to use a command line interface. Apple recognized that hordes of literate people would want to use a computer if they didn’t have to do that.

      Smartphone makers required you to use a stylus. Apple recognized that as a barrier and built the iPhone around stylus-free input and multitouch gesture model.

      Smartwatch makers made you carry a huge computer on your wrist. Apple recognized the cultural role of wristwatches and used their lead in miniaturization and efficiency to deliver the right experience.

      These folks are smart.

    2. Supposedly, Apple’s glasses will adjust to the wearer’s eyes and maintain the clearest focus at all times. Yeah, I know it’s a stretch but that was one of the rumors that have been floating around. If that’s the case, then why aren’t there glasses already like that for consumers? Beats me.

  3. Um … there will be no ‘metaverse’ because that is a delusional concept disturbed minds invented absolutely irrespective of reality, Apple or no. Give us a break, please, as we are at this point gagging on the irony. Anyone that espouses this BS is a joke.

  4. I don’t know. Apple isn’t even talking about creating a metaverse, of any sort. Apple is all about AR and has said precious little about VR.

    Microsoft is talking about creating the same kind of VR world that FaceBook is talking about. Both are using the phrase “metaverse.”

    Apple is mostly talking about plopping real world items onto your screen. Apple is on their own path.

    This looks more like the situation with gaming than anything else to me. Even with Apple building the most powerful laptops in the world, they’re still not a gaming company. They’ve become a home for clever little indie games but serious gaming lives in the Windows world. (Although I’m addicted to Call of Duty Mobile on the iPad.) I suspect that Apple will be separate from the rest of the world if anything really ever comes of these VR initiatives.

  5. New Twitter CEO says:
    “Our role is not to be bound by the First Amendment, but our role is to serve a healthy public conversation and our moves are reflective of things that we believe lead to a healthier public conversation,” Huh!

    Mark has no respect for the 1st Amendment and those willing to put on Mark’s Metaverse handcuffs, much more of your life’s essentials will be absconded. The megalomaniac marches onward.

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