Innovation isn’t required for Apple TV+ to become a big hit

“When Apple announced its new TV+ service (coming this fall at an unspecified price), it trotted out a parade of celebrities from Steven Spielberg to Jason Momoa, and made me feel ill with a very overwrought trailer about the all-important impact of storytelling,” Jason Cross writes for Macworld.

“What it didn’t do is show us more than a few scant seconds of any of its many, many original TV shows and movies. It was as if Apple was less concerned with letting us see what we’d be paying for and more concerned with presenting Apple TV+ as a service that would change the world,” Cross writes. “Of course, it’s not nearly so transformative. Apple’s new TV app and Channels are nothing that we haven’t already seen from Amazon and Roku. The upcoming TV+ service is just another way to pay a monthly fee to stream exclusive TV shows and movies.”

“But we shouldn’t mistake Apple’s relative lack of innovation here for its ability to make Apple TV+ a huge success. Apple doesn’t need to reinvent streaming TV for its subscription service to pull in tens of millions of subscribers. It just needs a handful of very good shows.”

Read more in the full article here.

MacDailyNews Take: Apple really only needs one good series to start their new Apple TV+ service off right and, by the looks of the talent – producing, writing, directing, acting – they’ve already assembled, chances are good that at least one hit series is in the offing; likely more than one.

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3 Comments

  1. ” Innovation isn’t required for Apple TV+to become a big hit”
    Which is probably a great idea because Apple appears to be falling way short in the department of innovation as of late.
    Board Room Discussion:
    Person # 1: Hey let’s do a also ran TV Service that 8 other players are doing now.
    Person # 2: Thats an outstanding Idea.
    Person # 1: OK, Let pull all the engineers working on the Mythical Mac Pro and use them to get this going.
    Person # 2: Consider it done.

  2. Netflix and Amazon are chock full of schlock. The bar is very low to claw the wealthiest, college educated consumers away from Netflix / Amazon.

    Can we talk $$$ eyeballs? Will Apple offer a tier of Apple TV+ that is advertising sponsored and offer up a billion strong potential adverting audience? That’s the big ?

  3. So bottom line, Apple now wants to be everything we hated Microsoft for being? Profit above excellence? Shoddy profit maximizing gimmicks above user-focused innovation?

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