“One thing I always find interesting about the streaming wars is the level of misdirection that comes into play. Like a classic magician, while audiences are looking one way, the performer is doing all the work the other way,” The Entertainment Oracle writes for Seeking Alpha. “Apple is a magician.”

“Apple has a reputation based on secrecy and revealing things only when it believes the time is right. So should it really have been a shock that while Disney and Netflix were trying to one-up the other, Apple would be making a play of its own?” T.E.O. writes. “Shareholders were excited when – after what seemed like multiple stop and starts – Apple hired Jamie Erlicht and Zack Van Amburg from Sony to run its worldwide video programming division. Now the pair has made their first hire, and again, that should signal to investors the company is indeed moving in the right direction. Former WGN America President Matt Cherniss, who previous to that worked at Warner Bros. (among other studios), is now coming on board to help with development.”

“For those of you who were fans of Manhattan and Underground, Cherniss is whom you have to thank,” T.E.O. writes. “If Cherniss can find and shepherd the same level of shows he did at WGN America, but use Apple’s sizable clout and increased budget to bring them to the next level, it will change the playing field.”

“Tim Cook and team desperately want their House of Cards or their Game of Thrones, and that’s not unrealistic. If they find the right concept with the right cast, they will get the right result. This is the team that can do all of that, and more importantly, they have the resources to succeed,” T.E.O. writes. “If everything goes in the direction I’ve suggested, and Apple uses its Music service as its home base and has the right programming, the streaming space will again have evolved in a way people were not expecting. Now, that’s not to say Apple won’t pull another rabbit out of its hat and launch a separate service for this content, but you can see why it may not be as necessary.”

Read more in the full article here.

MacDailyNews Take: Just keep feckless Eddy far away from the pitch meetings.

Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
Hulu and NBCUniversal ink expansive agreement to bring top channels to Hulu’s upcoming live TV streaming service – May 1, 2017
YouTube to unveil virtual cable bundle for $30 to $40 a month – February 28, 2017
Stalled talks with Ron Howard highlight Apple’s content confusion – February 16, 2017
Apple vowed to revolutionize television; currently prepping an unremarkable 4K Apple TV instead – February 16, 2017
Apple TV: Still not ready for prime time – February 15, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
Apple’s new TV app shows just how painfully behind Apple is – December 14, 2016
Are you ready for 4K TV? Apple TV isn’t. – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Hulu inks deals with Fox and Disney, adding ESPN, Fox News and more to forthcoming live service – November 1, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
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Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016
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