“Apple was an early pioneer in the digital distribution of music and video with the iTunes store. But will it be a player in the next phase of content distribution?” Matthew Garrahan reports for The Financial Times. “The iPhone maker has been stalking Hollywood for more than a year, talking to leading industry players while it tries to formulate a cogent video strategy. It has considered a range of acquisitions and targets including, most recently, Imagine Entertainment, the Hollywood production company owned by Ron Howard and Brian Grazer, according to several people briefed on the discussions.”

“The talks were serious enough to involve Tim Cook, Apple’s chief executive, and Eddy Cue, its senior vice-president of internet software and services,” Garrahan reports. “The talks included a possible ‘first look’ distribution deal of Imagine movies and television shows, as well as an investment by Apple — or even a full purchase. But, as with many other potential deals involving Apple, the discussions fizzled out.”

“A tie-up with Apple, on paper, at least, would have made some sense,” Garrahan reports. “But then, Time Warner, which Mr Cue approached last year about a possible takeover, would have made sense too. Must-have Time Warner content, like HBO’s Game of Thrones, or hit Warner Brothers movies, could have underpinned an Apple video subscription service, strengthening the link between the device maker and its customers… Apple could get up to speed by buying a company. Or it could follow Amazon’s model: hire the right talent and give them the backing to get the ball rolling. Amazon made no films in 2015; it released 15 in 2016 and has seven Oscar nominations to show for it, including a best picture nomination for Manchester by the Sea.”

Read more in the full article here.

MacDailyNews Take: We’re embarrassed for Apple, but, don’t forget what Tim Cook told us last fall, “And now, with the TV app, there’s really no reason to watch TV anywhere else.”

BWAHAHAHAHAHAHA! No, seriou… BWAHAHAHAHAHAHAHAHAHAHA!!!

Thanks for the laugh, Tim!

Eddy Cue

Eddy Cue

It’s quite possible that without Steve Jobs’ help, Eddy Cue couldn’t get ink in a stationery store.MacDailyNews, November 5, 2015

One more time: Which Apple VP is in charge of Apple TV among other chronically glitch-prone services that are uniformly saddled with Microsoftian UIs?

Therein Apple’s problem lies.

A jovial, fun-loving nature wrapped in unbuttoned shirts is no substitute for execution, quality, taste, and signed contracts, Tim.

Beloved by all, yet failing the company. It’s a conundrum that needs to be solved.MacDailyNews, November 3, 2016

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Apple TV: Still not ready for prime time – February 15, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
Apple’s new TV app shows just how painfully behind Apple is – December 14, 2016
Are you ready for 4K TV? Apple TV isn’t. – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Hulu inks deals with Fox and Disney, adding ESPN, Fox News and more to forthcoming live service – November 1, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Google signs up CBS for planned web TV service to debut in early 2017; close to deal with 21st Century Fox – October 20, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016
Here comes á la carte programming – without Apple – July 13, 2016
Apple TV 4 is a beta product and, if you bought one, you’re an unpaid beta tester – November 5, 2015