“Cue was speaking Thursday at the annual Vanity Fair New Establishment Summit in San Francisco, which brings together big names in the business, technology and entertainment worlds,” Solsman reports. “Apple has long been grappling to put together its own TV service, and it’s starting to create its own original programming, like a reality-TV-style series about app developers and a scripted show with Dr. Dre.”
Solsman reports, “On stage, Cue noted that Apple’s original-video efforts will revolve around topics in which it already has expertise, like music-related programming related to iTunes and Apple Music.”
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MacDailyNews Take: Swerve.
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