“Apple may have courage, but that doesn’t mean it will tackle original programming on a Netflix-like scale,” Joan E. Solsman reports for CNET. “Eddy Cue, Apple’s senior vice president of Internet software and services, said the original shows Apple is developing today are going to stay limited. ‘You’re not seeing a huge number of them,’ he said. ‘The real opportunity for us is to make it easier to get access to all this content.'”

“Cue was speaking Thursday at the annual Vanity Fair New Establishment Summit in San Francisco, which brings together big names in the business, technology and entertainment worlds,” Solsman reports. “Apple has long been grappling to put together its own TV service, and it’s starting to create its own original programming, like a reality-TV-style series about app developers and a scripted show with Dr. Dre.”

Solsman reports, “On stage, Cue noted that Apple’s original-video efforts will revolve around topics in which it already has expertise, like music-related programming related to iTunes and Apple Music.”

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MacDailyNews Take: Swerve.

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Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016