Apple CEO John Ternus and a team of Apple executives are expected to host the company’s “Surprise and Shine” special event today, Wednesday, September 9th, at 10am PDT / 1pm EDT.
Apple’s event will be webcast from the Apple Park campus in Cupertino, California.
During Apple’s event, MacDailyNews will offer live notes on this page below.
You can watch the event live right here:
Live notes from Apple’s “Surprise and Shine” special event in reverse chronological order:
• Increased access available with “most” iCloud+ plans
• iPhone 18 Pro delivers deeply personal AI
• Siri AI and Apple Intelligence is woven throughout – in Safari, Phone app, Calendar, Camera, etc.
• Siri AI has expressive voices – powered by on-device model
• You can write with Siri AI
• Siri app lets you maintain history and sync across your Apple device ecosystem
• Siri AI has Visual Intelligence and can work with over 300K apps
• 2.5 billion Siri requests made everyday, currently (with the sucky Siri)
• Built for Apple Intelligence, Apple Foundation Models, Siri AI
• Color-matched aluminum and back glass: Black, Silver, Glacier, and Burgundy
• iPhone 18 Pro and iPhone 18 Pro Max
• Most advanced camera system ever
• Longest battery life in iPhone history
• Apple A20 Pro
• Ternus intros next-gen iPhone
• Private Cloud Compute extends privacy to the cloud when needed
• iPhone understands your context; Apple values privacy; personal data stays on-device whenever possible
• Ternus: There’s no product in the world better for personal AI hub than iPhone
• Apple’s goal: To make the best products available
• Ternus talks about inspiration and relentless pursuit of excellence at Apple
• Apple CEO John Ternus 🙂 takes the stage (on video; missed opportunity; better would’ve been live on-stage)
• Narrated at the end by Tim Cook
• Opens with short film Shot on iPhone (shows the quality and versatility of iPhone camera systems)
• AAPL: 313.78, -2.44, (-0.77%) @ 12:55:27 PM EDT
• AAPL: 313.61, -2.61, (-0.83%) @ 12:29:18 PM EDT
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