CIRP research shows former Android phone users are upgrading to Apple iPhones

Consumer Intelligence Research Partners (CIRP), today released analysis of the results from its research on Apple, Inc. for the fiscal quarter that ended September 24, 2016.

The September 2016 fiscal quarter includes two weeks’ of sales of iPhone 7 and 7 Plus models.

CIRP finds that the new iPhone 7 and 7 Plus accounted for 43% of total US iPhone sales in the quarter, with iPhone 7 at 31% and iPhone 7 Plus at 12% (Chart 1). iPhone SE, in its first full quarter of availability, had a 9% share.

“In a quarter with only two weeks’ of sales, iPhone 7 and 7 Plus grabbed significant share of iPhones sold,” said Josh Lowitz, CIRP Partner and Co-Founder, in a statement. “We attribute this to slow iPhone sales in the weeks leading up to the launch of these two new models, as well as a positive reception for the new 7 and 7 Plus models. It’s difficult to compare this launch to the September 2015 launch, when the iPhone 6S and 6S Plus, which were available for less than a week, and accounted for 24% of sales in the quarter.”

CIRP: iPhone Models US Sales Mix, Fiscal Quarters

Among iPhone 7 and 7 Plus buyers, 17% upgraded from iPhone 6S and 6S Plus, and 36% upgraded from iPhone 6 and 6 Plus. In contrast, among iPhone SE buyers, almost half (47%) upgraded from iPhone 5S/5C, and another 21% from older iPhone models (Chart 2). 9% of iPhone 7 and 7 Plus buyers upgraded from an Android phone, while 17-21% of other iPhone buyers came from Android (Chart 2).

CIRP: Previous OS and Model of iPhone Buyers, September 2016 quarter

Mike Levin, Partner and Co-Founder of CIRP, said in a statement, “9% of 7 and 7 Plus buyers had an Android phone, while for older iPhone models, many more buyers, around 20%, came from Android. In contrast, at this time last year, when Apple launched the 6S and 6S Plus models, 17% of buyers who bought the then-new 6S and 6S Plus came from the Android operating system.”

Source: Consumer Intelligence Research Partners, LLC (CIRP)

MacDailyNews Take: Welcome to the light, ex-fragmandroid settlers!

TechSpot reviews Apple’s iPhone 7 Plus: Absolutely decimates the competition – October 12, 2016
AnandTech reviews Apple’s iPhone 7 and 7 Plus: ‘Unparalleled, a cut above anything else in the industry’ – October 10, 2016
Computerworld reviews Apple’s iPhone 7 Plus: There’s never been a better time to switch to iPhone – October 7, 2016
PC Magazine reviews Apple’s iPhone 7 Plus: Editors’ Choice – September 20, 2016
Tom’s Guide reviews Apple’s iPhone 7 and iPhone 7 Plus: Great upgrades, but one is greater – September 20, 2016
More evidence Apple’s iPhone 7/Plus is more than a modest refresh – September 20, 2016
Professional photographer Benjamin Lowy puts Apple’s iPhone 7 Plus cutting-edge camera to the test – September 20, 2016
Apple’s A10 Fusion chip miracle – September 20, 2016
The iPhone’s new A10 Fusion chip should worry Intel – September 16, 2016
Apple’s remarkable new A10, S2, W1 chips alter the semiconductor landscape – September 15, 2016
Wired reviews Apple’s iPhone 7/Plus: ‘Fantastic’ – September 14, 2016
Sprint, T-Mobile: iPhone 7/Plus pre-orders up 4X over last year; Apple shares surge – September 13, 2016
USA Today’s Baig reviews Apple’s iPhone 7/Plus: ‘A strong handset for sure’ – September 13, 2016
WSJ reviews Apple’s iPhone 7/Plus: ‘Get over the headphone thing and upgrade’ – September 13, 2016
Mossberg reviews Apple’s iPhone 7/Plus: It’s a great phone, but where’s my headphone jack? – September 13, 2016
The Verge reviews Apple’s iPhone 7/Plus: ‘The future in disguise’ – September 13, 2016


  1. Suspect at best, close to falsified at least. Apple has released zero data on sales and product mix since the end of the most recent quarter. Other channels do exist for gathering some of the data they claim is accurate, but time and time again, those channels have provided data that has not been borne out to be true.

  2. These “moved from Android to iOS” articles are nice but makes me wonder how many are moving in the opposite direction. Case in point the market share of each OS remains relatively similar year to year with very small ebbs and flows. I would think that either the Android OS devices continue to sell like hotcake as a whole and find huge amounts of new users to maintain the ‘outflow’ to iOS or there is just as big a move in some quarters in both directions to maintain this ‘balance’ that appears to be happening.

    1. These past for quarters my model was something like this:

      200M sales * 30% Android = 60M
      200M sales * 5% new = 10M
      200M * 5% lost = 10M
      (200M – 80M) * 33% sold back = 40M

      Total gain in base = (60+10-10+40) = 100M

      With more and more people upgrading ever year and with the get a free iPhone when handing in an old iPhone deals, I’m thinking the number of used phones sold back to the market could be higher in fiscal 2017.

      1. Ok, if I read that right you’re saying that ‘new’ smartphone purchasers (e.g. coming up from feature phones or this is first phone) is equal to or very close to those ‘lost’ from iPhone user base. 30% of sales were for those moving from Android, 20% exchanged their phones (sold back and bought another) and the remaining 40% bought new iPhones without getting rid of their current one. The first 3 I agree affect the user pool positive or negative. The sold back however is neutral unless you are assuming 100% of those iPhones exchanged/turned in were resold and in use.

        1. 1. Yes, I’m estimating 5% from the last four quarters came from feature phones.

          2. The satisfaction rate is around 90%, so I’m assuming some leave and go to Windows, or Android, which could be around 5% of sales.

          3. The customers coming from Android are increasing the base = 30% of iPhone sales.

          4. The remaining sales (previous iPhone customers), which is around 130M, are exchanging their old phones with carriers or Apple, selling their old phones on eBay, giving their old phones to realitives that might have iPhones, keeping a second phone, retiring the old phone, etc.

          Out of these 120-130M iPhones sold by Apple, I’m assuming 33% are increasing the base because the old phone then goes into the used market and sold to feature phone people (new to smartphone), people that previously owned an Android phone, etc. This increases the iPhone base.

          I’m also assuming around 84M iPhones of the 200M sold by Apple are retired by the purchaser, or the old iPhone is passed down to relatives/friends that already have iPhones. Then that realitive would retire their old iPhone, etc. This would be a wash and doesn’t increase or decrease the base.

    2. More and more sub $400 phones from Chinese manufacturers are flooding the android market.
      This is where most android users spend their money.
      Apple does not want those users. They don’t spend money on quality hardware, apps, music or video.

      Apple focuses on getting quality users.
      Those that spend money on quality hardware, apps, music and video.
      Apple takes the largest chunk of the mobile profit, more then any other company.
      Even with only a 20% market share.

      1. Mostly agree. I have several friends that buy cheap phones cause the do not take care of them, lose them, break them and end up with several each year…

        They cannot move pictures forward, they lose all the old data, they just do not seem to understand the advantages of iPhone.

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