“Last year, I wrote that Apple’s TV strategy was an aimless disaster and that company executives, at a fundamental level, appeared to have no concept as to what makes for a compelling TV viewing experience,” Yoni Heisler writes for BGR. “Many months later, the sad reality is that Apple’s TV strategy remains a disorganized and embarrassing mess, with little evidence that change is on the horizon.”

“What’s particularly damning is that Apple doesn’t even seem to understand how viewers consume TV in today’s streaming-centric landscape,” Heisler writes. “Unfortunately, the examples of Apple’s incompetence in the TV space are not in short supply. First off, let’s start with Planet of the Apps.”

MacDailyNews Take: Uh, let’s not. What a derivative, amateurish mess!

“It’s not a good look when a retail-oriented company like Amazon can swoop in and deliver easily accessible and award-winning content while Apple can only muster up a show that was universally panned,” Heisler writes. “The good news is that change may be coming soon… Apple recently hired Jamie Erlicht and Zack Van Amburg, two seasoned TV executives who actually know what they’re doing…”

Read more in the full article here.

Eddy Cue

Eddy Cue

MacDailyNews Take: Eddy Cue. Can’t get the deals done. Can’t recognize blatantly bad TV from the pilot, much less at the pitch stage. Puts TV content into “Apple Music.” Needs Tim Cook to hire people who can actually do his job (first Jimmy Iovine, now Erlicht and Van Amburg). Inexplicably continues to get paid tens of millions per year. Boy, the photos Cue possesses must be doozies!

Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke because it’s run by an embarrassing joke.

It’s quite possible that without Steve Jobs’ help, Eddy Cue couldn’t get ink in a stationery store.MacDailyNews, November 5, 2015

We’re embarrassed for Apple, but, don’t forget what Tim Cook told us last fall, “And now, with the TV app, there’s really no reason to watch TV anywhere else.”

BWAHAHAHAHAHAHA! No, seriou… BWAHAHAHAHAHAHAHAHAHAHA!!!

Thanks for the laugh, Tim! — MacDailyNews, February 16, 2017

One more time: Which Apple VP is in charge of Apple TV among other chronically glitch-prone services that are uniformly saddled with Microsoftian UIs?

Therein Apple’s problem lies.

A jovial, fun-loving nature wrapped in unbuttoned shirts is no substitute for execution, quality, taste, and signed contracts, Tim.

Beloved by all, yet failing the company. It’s a conundrum that needs to be solved.MacDailyNews, November 3, 2016

SEE ALSO:
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
Hulu and NBCUniversal ink expansive agreement to bring top channels to Hulu’s upcoming live TV streaming service – May 1, 2017
YouTube to unveil virtual cable bundle for $30 to $40 a month – February 28, 2017
Stalled talks with Ron Howard highlight Apple’s content confusion – February 16, 2017
Apple vowed to revolutionize television; currently prepping an unremarkable 4K Apple TV instead – February 16, 2017
Apple TV: Still not ready for prime time – February 15, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
Apple’s new TV app shows just how painfully behind Apple is – December 14, 2016
Are you ready for 4K TV? Apple TV isn’t. – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Hulu inks deals with Fox and Disney, adding ESPN, Fox News and more to forthcoming live service – November 1, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Google signs up CBS for planned web TV service to debut in early 2017; close to deal with 21st Century Fox – October 20, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016
Here comes á la carte programming – without Apple – July 13, 2016
Apple TV 4 is a beta product and, if you bought one, you’re an unpaid beta tester – November 5, 2015