“Apple Inc. ordered a TV series starring Jennifer Aniston and Reese Witherspoon, two of the most successful actresses of their generation, in the clearest sign yet of the tech giant’s intent to make a big splash in Hollywood,” Lucas Shaw reports for Bloomberg. “The Cupertino, California-based maker of iPhones and iPads outbid many of the TV industry’s biggest players, including Netflix Inc., and committed to producing two seasons. The as-yet unnamed show, the first recurring TV role for Aniston since ‘Friends,’ is set in the world of morning television, Apple said Wednesday.”

“The company has now signed up Steven Spielberg and two award-winning actresses for its foray into television programming. Apple has also committed to making ‘Amazing Stories,’ an anthology series produced by Spielberg and ‘Hannibal’ creator Bryan Fuller,” Shaw reports. “Former Sony Corp. executives Zack Van Amburg and Jamie Erlicht are overseeing the programming.”

“The morning show project is being run by Jay Carson, producer of ‘House of Cards,’ the political drama that put Netflix on the map as a home for premium original series,” Shaw reports. “Witherspoon and Aniston are also producing the project with former HBO executive Michael Ellenberg. CNN reporter Brian Stelter, author of Top of the Morning is a consultant on the project and his book will provide background material.”

Read more in the full article here.

MacDailyNews Take: May it be wildly successful and move beaucoup Apple TV units!

Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016

[Thanks to MacDailyNews Readers “Fred Mertz” and “Winston” for the heads up.]