“On March 25, a delegation of producers, studio executives and big-name actors will enter the subterranean 1,000-seat Steve Jobs Theater in Cupertino, Calif., for one of those Apple showcases, with the chief executive, Tim Cook, commanding the stage before a crowd of loyalists,” John Koblin reports for The New York Times. “This time around, the focus won’t be on the next must-have device… the event is intended to draw attention to the company’s billion-dollar-plus bet on entertainment, an initiative that will put Apple in direct competition with Netflix, Amazon and HBO.”

“The premiere date for the service is getting closer, with the first of a dozen or more shows likely to start streaming before the year is out,” Koblin reports. “At next week’s presentation, Apple is expected to reveal details of what it has been working on with stars from both sides of the camera like Reese Witherspoon, Jennifer Aniston, Brie Larson, Jason Momoa, Octavia Spencer, J.J. Abrams, M. Night Shyamalan and Steven Spielberg.”

“Here are the projects that have either completed filming or are nearing their wrap dates,” Koblin reports. “They are the likeliest to appear in Apple’s first wave of shows.”

• Untitled Series With Reese Witherspoon and Jennifer Aniston
• “Amazing Stories,” a Steven Spielberg Reboo
• “Are You Sleeping?” a Mystery Starring Octavia Spencer
• “For All Mankind,” a Ronald D. Moore Sci-Fi Series
• “See,” With the “Aquaman” Star Jason Momoa
• A New Shyamalan Thriller
• “Little America,” From the Writers of “The Big Sick”
• A Comedy From the “It’s Always Sunny in Philadelphia” Duo
• “Central Park,” a Cartoon Musical
• “Home,” From the Documentary Filmmaker Matt Tyrnauer
• “Dickinson,” an Emily Dickinson Comedy

Read more in the full article here.

MacDailyNews Take: Just one hit out of this initial wave (hopefully more than one, but one will do) is all Apple needs for a very successful debut!

SEE ALSO:
All of the original content that Apple has in development – March 7, 2019
Barry Diller: Apple ‘prancing around’ Hollywood, but those who chase Netflix are fools; no one can get to Netflix’s level of subscribers – February 19, 2019
Jefferies: Apple’s streaming video service may not help reaccelerate growth – February 15, 2019
Apple likely to unveil TV streaming service at star-studded event on March 25th – February 15, 2019
Apple is targeting April to launch its new video service – February 13, 2019
Apple to hold special media event on March 25th – February 12, 2019
Apple close to inking deal for Richard Gere to star in remake of Israeli series ‘Nevelot’ – December 6, 2018
Apple seeks TV success on its own terms with little or no sex, violence, or politics – September 22, 2018
Apple orders a sitcom from ‘It’s Always Sunny in Philadelphia’ creators – August 10, 2018
TV series based on Min Jin Lee’s ‘Pachinko’ in the works at Apple – August 8, 2018
Apple announces multi-year partnership with Oprah Winfrey – June 15, 2018
Apple inks content deal with Oprah Winfrey – June 15, 2018
Apple’s original content is further along than you think with 16 new shows in the works – June 15, 2018
Apple is close to a deal for an animated feature film – June 14, 2018
Breaking Bad’s Aaron Paul join Apple’s upcoming drama ‘Are You Sleeping?’ – June 14, 2018
Apple nabs creative development executive Layne Eskridge from Netflix – June 12, 2018
Apple hires Broadway Video’s Kelly Costello as business affairs executive – June 12, 2018
‘Master’s of Sex’ star Lizzy Caplan joins cast of upcoming Apple series ‘Are You Sleeping’ – June 7, 2018
Apple TV: The underestimated story – June 5, 2018
‘Once Upon a Time’ co-creators sign on as showrunners for Steven Spielberg ‘Amazing Stories’ reboot for Apple – May 22, 2018
Apple inks deal for Isaac Asimov ‘Foundation’ TV series – April 10, 2018
Apple aiming original TV series launches for spring or summer 2019 – March 26, 2018
Is this Apple’s plan for Apple TV? – March 22, 2018
Apple orders animated comedy ‘Central Park’ from ‘Bob’s Burgers’ creator Loren Bouchard – March 12, 2018
Apple hires Carol Trussell as Head Of Production for Worldwide Video Programming division – February 22, 2018
Apple’s TV tactics: Can Cupertino figure out the television formula? – January 16, 2018
Apple orders ‘See’ series, a futuristic drama from ‘Hunger Games’ director – January 10, 2018
Life after iTunes: Apple’s big media challenge – January 9, 2018
Apple developing new original drama ‘Are You Sleeping’ starring Octavia Spencer – January 3, 2018
Three more Amazon Studios executives move to Apple – December 26, 2017
Apple orders space drama series from ‘Battlestar Galactica’ producer Ronald D. Moore – December 15, 2017
Apple gives Jennifer Aniston-Reese Witherspoon series a 2-season order, confirms Spielberg’s ‘Amazing Stories’ reboot – November 9, 2017
Apple outbids Netflix for show starring Jennifer Aniston and Reese Witherspoon – November 8, 2017
Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]