A five-year-old dead-end design fiasco is what Apple’s selling as their flagship “professional” Mac today.

On September 12, 2017, Apple gave a sneak peek of AirPower, an Apple-designed wireless charging accessory they claimed was “coming in 2018.” It’s 2019. No AirPower.

Apple’s latest iPhones were named as idiotically as they are, because Apple SVP Phil Schiller says, “I love cars and things that go fast, and R and S are both letters used to denote sports cars that are really extra special.” Unbelievably, that’s the rationale for naming the most important product of, at the time, the most valuable company in the world? No, that’s the rationale of a six-year-old child. Maybe five. The stupidity is sharp enough to hurt. The level of compensation awarded for such idiocy is criminal.

Today Apple cut its Q1 guidance in a warning letter to investors. Apple shares, already soundly beaten down, got kicked in the face for over 7% more in after hours trading.

These are but four recent examples out of a list of screwups, missed deadlines, laziness, mistakes, and general mediocrity from Apple under Tim Cook (see article list below for more). Yes, there have been flashes of brilliance (see: AirPods (shipped late, of course, by the way), Apple Watch (nearly zero stock at initial launch), iPhone X, HomePod (also shipped late, missing Christmas 2017), the 12-inch MacBook, the new iPad Pros, and more), but too many other mistakes dull their shine.

Tim Cook seemed nervous as he stammered his way through an interview with CNBC after market close today. He’s right to be nervous. (Well, as nervous as someone can be with a net worth of $625 million. Unlike some retirement age AAPL bag-holders right now, financing his retirement will not be a concern.)

We are on record. Back in April 2017, we wrote, “Half a decade after Steve Jobs’ death, people are beginning to see the results of the lack of a charismatic, focused leader. You cannot go from Steve Jobs to someone who ‘doesn’t like people arguing’ and not effect a profound culture change.” Four long years ago, we wrote an open letter to Tim Cook, stating flatly that “Apple needs to do better.”

Has Tim Cook’s Apple done enough?

If he retired today, Tim Cook’s Apple would be known for coasting along on Steve Jobs’ innovations, rolling up tremendous profits that any halfway competent CEO would have accrued (or more), and devolving into being lazy, sloppy and routinely late. That’s a great legacy, Tim.MacDailyNews, April 10, 2018

Does Apple need new leadership?

CEO Tim Cook on why Apple lowered first-quarter revenue forecasts – January 2, 2019
Apple’s newest Mac Pro turns five years old today – December 19, 2018
Apple’s 2013 Mac Pro, five years later – May 31, 2018
3 things to expect from Apple’s 2019 Mac Pro – April 11, 2018
Why can’t Apple keep their products up-to-date? – April 10, 2018
Why is it taking Apple so long to update the Mac Pro? – April 10, 2018
Apple’s latest announcements about the modular Mac Pro really ramp up expectations – April 6, 2018
Apple needs to stop promising new products and start delivering them – April 6, 2018
Apple: No new Mac Pro until 2019 – April 5, 2018
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
The culture at Apple changed when Tim Cook took over as CEO – April 10, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015