Apple has reached a $250 million settlement to resolve a shareholder lawsuit stemming from the delayed rollout of key artificial intelligence upgrades to its Siri voice assistant.
The lawsuit, filed in 2024 by shareholder Peter Landsheft in U.S. federal court in California, accused Apple of misleading investors. It followed Apple’s high-profile announcements and advertising campaign at its 2024 Worldwide Developers Conference, where the company promised a suite of AI enhancements for Siri that would arrive with new iPhones that fall.
When the new iPhones launched without those features, plaintiffs claimed it harmed shareholders. Apple later pushed the major Siri AI overhaul to 2026. Executives have now confirmed the new capabilities will be unveiled at Apple’s developer conference next month.
Apple did not admit any wrongdoing in the settlement, which still requires court approval. In a statement, the company emphasized its progress on other AI features since launching Apple Intelligence in 2024:
“Apple has reached a settlement to resolve claims related to the availability of two additional features. We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”
This settlement comes as Apple continues to play catch-up in the generative AI race while emphasizing a more privacy-focused, on-device approach with its Apple Intelligence suite. The company has rolled out numerous AI capabilities over the past year, even as the full Siri overhaul remains one of the most anticipated updates.
MacDailyNews Take: A slap on the wrist, Apple got off easy.
As usual, we called it correctly very early on:
When you're caught flat-footed like Tim Cook's Apple, you pop into scramble mode to try to catch up. Early on, you hit it with a big marketing flourish (WWDC24) in order to buy some more time. Then you dribble out features as they get finished & actually exist. Classic vaporware. https://t.co/I1J4y3aDNy pic.twitter.com/fLKvxGj4G3
— MacDailyNews (@MacDailyNews) July 31, 2024
The Apple Intelligence vaporware [is] false advertising, fraud, and lies. Those will be the basis for class action lawsuits from iPhone, iPad, and Mac customers soon enough. And Apple will deserve them all. – MacDailyNews, March 14, 2025
See also: Apple pulls iPhone 16 ad touting nonexistent Apple Intelligence-powered Siri features – March 10, 2025
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Ask the average iPh user,
“what comes to mind when_Siri_is mentioned?”
8x/9x out of 10, it won’t be good. AAPL dismisses the residue of the stinky girl.
This is what puzzles me. People put down $50,000 or more for the Tesla Roadster back in 2017. It’s still pure vaporware and I don’t see world’s richest man, Musk and Tesla giving back any money for the vaporware Roadster. Truly the Tesla Roadster was/is fraud and lies now that nine years passed and still no Roadster. Why doesn’t anyone go after Tesla for retribution? The Siri vaporware lawsuit seems like small potatoes to me compared to the Tesla Roadster fraud.