Wedbush Securities’ top analyst Daniel Ives remains highly bullish on Apple following the company’s WWDC 2026 keynote. In a new note, Ives reiterated his “Outperform” (Buy) rating and $400 price target, arguing that Apple’s refreshed AI strategy — highlighted by the new Siri AI plus deeper and better Apple Intelligence features — could add $75 to $100 per share to AAPL over time, a catalyst he believes the market has yet to fully price in.
TipRanks:
Ives said Apple’s new AI strategy, which includes the launch of Siri AI and the deeper Apple Intelligence features, marks a turning point for the company as it works to close the gap with other AI leaders. In his view, the market is still undervaluing Apple’s AI monetization potential, especially through its services and future hardware cycles.
According to Ives, Apple’s AI push could ultimately add $75 to $100 per share to the stock over time. He called this year’s WWDC “a good step in the right direction” as Apple begins to show how AI will be built into the iPhone, Mac, and services ecosystem…
Interestingly, Ives ranks 416 out of more than 12,200 analysts tracked by TipRanks [in the 96.59th percentile]. He has an overall success rate of 93% on AAPL stock, with an average return per rating of 18.95% over a one-year timeframe.
MacDailyNews Take: The market doesn’t get it, yet, but it will soon enough.
See also: Apple’s Siri AI could spark a massive iPhone upgrade wave – MacDailyNews, June 9, 2026
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
AAPL is free falling this morning!.
AAPL…hardly alone in the drop.
Yes, AAPL is not alone in the tech stocks in the red. However, yesterday, APPL was in the green, while other tech stocks were in the red, and this was before the keynote and during a ways into the keynote before AAPL joined the other tech stocks and went south.
And I don’t want to seem to be bad mouthing Apple’s AI endeavour. I am just relating to the examples given during their keynote and, really, none applied to me that would make me sound the AI trumpet. My current and only iPhone, the 6 Plus and Google search gets me through my simple needs just fine. Will Apple AI be a Godsend for “MY” needs? Again, from the few examples Apple provided at it’s keynote, probably not and those examples are what took two years to improve Siri?! Really???
It’s just like the Apple app store. I got into that hype. I have over 1000 apps in my “library”, a few paid, but the rest were free. I could do all sorts of things as long as I kept up with the data entry. I soon tired of it and I now have a bunch of apps that I never really needed and when I update my next iPhone, the apps that it comes with are plenty for me. In fact, I may delete a few, as I just want a phone, web browser, email. “You forgot text and camera.” No, I didn’t!
The market spoke loud and clear yesterday. Before keynote, AAPL recovered it’s Friday loss. First thirty minutes AAPL increased to $315.00-ish before sinking like the Titanic at the close of the market after the AI keynote. Today, is just a continuation of the repudiation of Apple’s unimpressive AI keynote. Will AAPL add $100.00 to it’s share value. Absolutely, but its not going to be for Siri AI slop but rather new updated hardware products, etc., IMO, as I see no use in AI for me at least. Like when they showed AI telling you what type of dog that is by taking a picture. Personally, for me, I would ask the person holding the leash that is attached to the dog. How lazy and uncivil as a society have we become thanks to the advent of the smartphone.
For the market to “get it” Apple will have to release Siri AI to the general public and actually prove its usefulness. The keynote was a yawner, their vaporware show from two years ago was actually exciting but it looks like they axed that approach and chose to play it ultra safe this time around. We were sold a personal assistant for decades, all of the other AI LLMs are aspiring towards this. Apple seems content with a concierge service for buying tickets, searching email and messages better and editing family photos. Boring!
Absolutely true and, if Siri remains an idiot, AAPL’s future as a vibrant player is bleak.
AAPL has dropped too many balls in the last 10 yrs and Siri is a proven failure.
6th time is a charm. My bet AAPL…will rise to the tech.