“A year ago Apple responded to cries from pros using Mac hardware and held a damage limitation press conference to reassure them that an updated Mac Pro was in the pipeline. Now Apple says that the new hardware won’t land until 2019,” Adrian Kingsley-Hughes writes for ZDNet. “So what’s going on over at Cupertino? Why the delay?”

“Apple is a company that can push out new iPhones, iPads, and Apple Watches on a yearly schedule, and yet seems to need years to put together what is essentially a computer,” Kingsley-Hughes writes. “After all, how hard is it to throw some high-end components into a box and ship it? PC OEMs do this all the time.”

“What I got from reading TechCrunch‘s Matthew Panzarino’s coverage of Apple’s second on-the-record briefing is that Apple spent a lot of time but said very little,” Kingsley-Hughes writes. “It’s weird, but the feeling I get from reading Panzarino’s piece is that Apple has forgotten how to build pro hardware.”

MacDailyNews Take: As we wrote last Friday:

Aren’t Apple themselves professional Mac users doing everything from industrial design to film/video production to architecture and more? Does Apple really need a “Pro Workflow Team” or is it just more bullshit meant to paper over the indefensible mismanagement of the Mac Pro?

“I can’t help but feel that there are other factors at play here,” Kingsley-Hughes writes. “Maybe Apple thought that the iMac Pro would be enough, and professionals would stop hassling about a new Mac Pro…”

Read more in the full article here.

MacDailyNews Take: Or it’s simply mismanagement. People in decision-making positions who are unfocused, confused, out of their depth, and who clearly have misplaced priorities (“exhibit A” being the 5 years they’ll have been peddling the trashcan Mac Pro as their top of the line Macintosh by the time they get a new one out).

If he retired today, Tim Cook’s Apple would be known for coasting along on Steve Jobs’ innovations, rolling up tremendous profits that any halfway competent CEO would have accrued (or more), and devolving into being lazy, sloppy and routinely late.

That’s a great legacy, Tim.

Here’s another Misplaced Priorities trophy for your large and growing collection:

The Misplaced Priorities Trophy.

The Misplaced Priorities Trophy.

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Apple: No new Mac Pro until 2019 – April 5, 2018
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
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Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015