Why is it taking Apple so long to update the Mac Pro?

“A year ago Apple responded to cries from pros using Mac hardware and held a damage limitation press conference to reassure them that an updated Mac Pro was in the pipeline. Now Apple says that the new hardware won’t land until 2019,” Adrian Kingsley-Hughes writes for ZDNet. “So what’s going on over at Cupertino? Why the delay?”

“Apple is a company that can push out new iPhones, iPads, and Apple Watches on a yearly schedule, and yet seems to need years to put together what is essentially a computer,” Kingsley-Hughes writes. “After all, how hard is it to throw some high-end components into a box and ship it? PC OEMs do this all the time.”

“What I got from reading TechCrunch‘s Matthew Panzarino’s coverage of Apple’s second on-the-record briefing is that Apple spent a lot of time but said very little,” Kingsley-Hughes writes. “It’s weird, but the feeling I get from reading Panzarino’s piece is that Apple has forgotten how to build pro hardware.”

MacDailyNews Take: As we wrote last Friday:

Aren’t Apple themselves professional Mac users doing everything from industrial design to film/video production to architecture and more? Does Apple really need a “Pro Workflow Team” or is it just more bullshit meant to paper over the indefensible mismanagement of the Mac Pro?

“I can’t help but feel that there are other factors at play here,” Kingsley-Hughes writes. “Maybe Apple thought that the iMac Pro would be enough, and professionals would stop hassling about a new Mac Pro…”

Read more in the full article here.

MacDailyNews Take: Or it’s simply mismanagement. People in decision-making positions who are unfocused, confused, out of their depth, and who clearly have misplaced priorities (“exhibit A” being the 5 years they’ll have been peddling the trashcan Mac Pro as their top of the line Macintosh by the time they get a new one out).

If he retired today, Tim Cook’s Apple would be known for coasting along on Steve Jobs’ innovations, rolling up tremendous profits that any halfway competent CEO would have accrued (or more), and devolving into being lazy, sloppy and routinely late.

That’s a great legacy, Tim.

Here’s another Misplaced Priorities trophy for your large and growing collection:

The Misplaced Priorities Trophy.
The Misplaced Priorities Trophy.

Apple’s latest announcements about the modular Mac Pro really ramp up expectations – April 6, 2018
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Apple: No new Mac Pro until 2019 – April 5, 2018
Apple reiterates they’re working on an all-new modular, upgradeable Mac Pro and a high-end pro display – December 14, 2017
Why Apple’s promise of a new ‘modular’ Mac Pro matters so much – April 6, 2017
Apple’s cheese grater Mac Pro was flexible, expandable, and powerful – imagine that – April 6, 2017
More about Apple’s Mac Pro – April 6, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015


  1. Because Tim Cook doesn’t give a furry rats behind about the MacOS platform. He’s too busy trying to save the world and be personally offended at the same time.

  2. The problem was that the old Mac Pro 1,1-5,1s were too good and people used them for too long. This goes against Apple’s current M.O. which is to try and get everyone to upgrade to new hardware every few years.

    Something has to give… Many users don’t want disposable hardware and they are proving it with their credit cards. Either Apple gives in and starts selling upgradeable Mac Pros again or they run the risk of losing those users forever.

  3. Clearly Tim Cook has been the biggest disaster to befall the Mac since the Performa line was launched. Tim Cook has not spent 5 minutes of his time thinking about how the future of the Mac should look. He just does not care and it shows. In every possible way.

  4. It’s more than the Mac Pro delay. It’s the slow deterioration of the entire Apple Ecosystem. Many of us bought into Apple products, and gladly pay the Apple Tax, because we had a well integrated package of products – Mac desktop computers, MacBooks, iPhone, iPad, Airport routers, etc. etc. etc.

    That is slowly dissolving into the iPhone and iPad and Apple Watch. Maybe that is the future of computing, but for those of us who still want and need an actual computer of size and power, the Ecosystem is broken.

    Windoze, Google Chromebooks, Android phones and tablets? They are starting to look better and better on a cost/benefit basis. The Ecosystem made Apple’s higher prices worth paying. Wake Up, Apple!

  5. I won’t be in the market for any new Mac Pro. The 10-core iMac Pro is the most I’d ever need and it has a display. I’m even willing to give up user-upgradeability and pre-order Apple’s expensive memory upgrade.

    I just happen to find it disappointing that Apple is not able to or unwilling to compete in the pro computer market. I know the company is no longer called Apple Computer but why just give up on a market when Apple is sitting on over a $100B and should be able to use their expertise to create an additional revenue stream. Is the pro computer market simply not lucrative enough for Apple to bother with? Same with the Mac Mini market? As an Apple shareholder, I only want some explanation. I don’t see how selling pro computers would hurt Apple’s iPhone business.

    Apple’s business is really an enigma to me. Maybe they don’t want to have a lot of products in their entire sales lineup because good customer support would be too difficult for Apple to manage.

  6. This is what I don’t understand, they have people who work for them who will be needing machines like this. If nothing else they should have a team on it constantly making the best tools for themselves. People who want the absolute best spec are not bothered about it being tiny, wafer thin, or the most aesthetically pleasing device on the planet. People wanting a machine like this essentially want an enclosure where they can swap out and upgrade bits as and when they need. Put it in a pretty metal cube with loads of slots and connections and essentially people will be happy. Of all the products they make its the one that could need the least design.

  7. It has to be…

    an ARM-based cluster supercomputer, otherwise they have been either too lazy or too indecisive because they could have solved the Mac Pro problem five years ago.

  8. Not to defend Apple for this BS move but to me it is obvious they are waiting to release the Mac Pro highlighting the new Apple chip and an OS written for that chip with no backwards bloat.

    If that’s the case then at least they are doing the wrong thing the right way….. 🙂

  9. iMac is doing very good at a already high price. How much would cost a Mac Pro, beside competing to almost the same market? Got be very innovative to get an effective sale. Apple waits for the “momentum”.

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