“Pros have been dissatisfied with Apple of late, and it’s not hard to see why,” Dan Moren writes for Macworld. “The so-long-in-the-tooth-it-qualifies-as-a-fang Mac Pro hasn’t been updated in more than three years, but still commands a hefty price tag. And last fall’s new MacBook Pro added the splashy new Touch Bar while seeming to skimp on practicalities like RAM and processor power.”

“But all may not be lost!” Moren writes. “During the recent Apple shareholder meeting, CEO Tim Cook had this cryptic answer to a question about the pro market: ‘“Don’t think something we’ve done or something that we’re doing that isn’t visible yet is a signal that our priorities are elsewhere.’ (Or, if I may paraphrase: ‘Absence of evidence is not evidence of absence.’)”

“In case that wasn’t clear, he also answered more directly, saying, ‘You will see us do more in the pro area. The pro area is very important to us. The creative area is very important to us in particular,'” Moren writes. “But that doesn’t mean Apple is necessarily about to drop a new Mac Pro. Cook’s definition of ‘pro’ is open to interpretation.”

Read more in the full article here.

MacDailyNews Take: At this point, from what we’ve seen (or haven’t seen) out of Cook’s Apple, our interpretation of Cook’s definition of ‘pro’ is: iMac Pro and/or iPad Pro. (We’d love to be proven wrong with a real Mac Pro!)

Additionally, in virtual fit of tone deafness, Apple still refers to the over 3-year-old Mac Pro as the “new Mac Pro” on their website. Do your job at least, Phil. Not just jabbing a stick into, but stirring it around in the eye sockets of professional Mac users is the opposite of smart, effective marketing.

SEE ALSO:
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015