“As they drift off for their one- or two-day vacations shortly, will Apple’s senior executives be patting themselves on the back?” Chris Matyszczyk writes for CNET. “Or will they be slapping themselves on the forehead?”

“The iPhone 7 turned out to be as spectacular as Hillary Clinton’s campaign, but a little more waterproof,” Matyszczyk writes. “The headphone jack was gone and some very strange-looking AirPod headphones were promised and then not delivered until very late.”

“In 2016, Apple was all about the business and not so much about the customer. Odd, for a company that was built on its human instincts and whose products were always intuitively simple to enjoy,” Matyszczyk writes. “Even the battery life indicator on the new Pro seemed amateurish and was removed.”

“This year, you almost got the sense that Cupertino would have preferred to downplay some of its events, as it knew it really didn’t have that much with which to excite people,” Matyszczyk writes. “You can couch it, as fans of sports teams sometimes do, as a transition year. We’re going to lose a few games, but you should see our draft picks… At heart, though, the natives are restless and, perhaps unreasonably, expect far more. All this while Apple is involved in all sorts of political issues and is a company with far more tentacles than it used to have.”

Read more in the full article here.

MacDailyNews Take: Here’s to Apple brass recognizing the issues, correcting them in order to execute properly, and having a stellar 2017!

Quality is much better than quantity. One home run is much better than two doubles. — Steve Jobs

SEE ALSO:
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015