“I saw this more than once in our regular marketing meetings. Someone would confidently present their ideas, Steve would ponder for a moment, and then let it out: ‘That’s it? You could have done this one day after our last meeting. What have you been doing for the past two weeks?'” Ken Segall writes for Observatory. “Of course, it was entirely possible that this person had been slaving away every day, at great personal sacrifice. But if the work didn’t show time well spent, Steve’s fury was unleashed.”
“Fast forward to Apple’s recent product unveiling,” Ken Segall writes for Observatory. “As much as I like the new MacBook Pro, I can’t help imagining Apple as a person making this presentation to Steve. When it’s finished, Apple sits back with a smug smile, expecting praise. Instead, it gets broadsided. ‘That’s it?’ Steve says. ‘You could have done this one year after the last Mac event. What have you been doing for the last four years?'”
Read more in the full article here.
MacDailyNews Take: Some might say something about Apple brass being fat and happy after gorging on RSUs. Others might say that Apple has outgrown a management system from a time when they were much smaller with fewer product lines. Or that the company is distracted with moving into their spaceship or other issues that are, at best, exceedingly peripheral to where Apple’s focus should be: Delighting their customers and shipping high quality, dependable products.
Whatever the reason(s) for Apple’s seeming malaise, we’ve said it before, so we’ll say it again: From the outside, Apple, you look lazy and/or somewhat lost. Is that how you want to look to the world, Apple, much less to us “rabid fanboys?”
Excuse us while we go listen to our AirPods. Oops. Operations genius, our collective ass.
Sometimes Apple, the world’s most profitable and most valuable company, still operates as if they only have five guys from NeXT working around the clock trying to do all the work on a shoestring budget.
Can’t manage to have a compatible Remote app or Apple Music-capable Siri for the Apple TV launch… Can’t have enough Pencils and Keyboards for the iPad Pro launch. Seriously? Can’t have any stock on hand for two months after the so-called the Apple Watch launch date. Can’t update their professional Mac for nearly two years and counting?
Why are these amateurish mistakes and lapses happening with startling regularity? You know, besides mismanagement?
Oh, you say, but Apple is making tons of money! Why, yes, they certainly are!
Listen, let’s be honest, Steve Ballmer could’ve generated the same kind of money “running” Apple Inc. given the massive momentum Steve Jobs handed over at his death. Sometimes, in fact, it looks like Steve Ballmer is running Apple. Although, no, it doesn’t really, because even Ballmer would have updated the Mac Pro by now, made sure he had enough Apple Watches ready so as not to pretty much totally kill launch momentum, and also had enough Pencils and Keyboards on hand for the iPad Pro launch. Of course, Ballmer would have never had the handle on the big picture that Tim Cook has – our issues with launches under Cook have to do solely with launch supplies and software polish.
We’re coming up on two years now (this December 19th) since the Mac Pro debuted with no updates which, along with the rest of the string of snafus (going back to John Browett, Apple Maps, no iMacs for Christmas 2012, no iPad 2 units for launch, etc.), is what understandably prompts this sort of “joke” and “failure” talk and the feeling that Apple is a bit sloppy in recent years.