“What about the Mac and Apple’s commitment to catering to professional users?” Gene Steinberg writes for The Tech Night Owl. “This has been a serious question in light of the apparent cutback in product updates during 2016.”

“When it comes to the Mac Pro, I think Apple blew it, although perhaps I’ll be proven wrong,” Steinberg writes. “The long-awaited 2013 upgrade was sexy, small and light, compared to its heavy cheesegrater predecessor. It also limited most expansion to external ports, meaning a well-equipped system would end up with a wiring nightmare. Worse, there was only one product release. Apple said nothing about its future. You can still buy the same Mac Pro, with three-year-old parts, for pretty much the same price. Well, it does seem that 1TB SSD upgrades are $200 less, but that’s the size of it.”

MacDailyNews Take: In virtual fit of tone deafness, Apple still refers to it as the “new Mac Pro” on their website. Do your job at least, Phil. Jabbing a stick into the eyes of professional Mac users, whether through laziness or ignorance, is the opposite of smart, effective marketing.

“Well, there may be hope,” Steinberg writes. “Speaking at Apple’s shareholder meeting in Cupertino on Tuesday morning, Cook is quoted as delivering some more detailed promises. He said: ‘You will see us do more in the pro area. The pro area is very important to us. The creative area is very important to us in particular. Don’t think that [because] something we’ve done or something we’re doing that isn’t visible yet is a signal that our priorities are elsewhere. It’s very, very important to us.'”

Read more in the full article here.

MacDailyNews Take: If there’s a new or even updated Mac Pro, it couldn’t be any later.

It’s been an eternity in tech time — 3 years, 2 months, and 11 days to be precise — since the Mac Pro was last updated (also, conveniently, its launch date) and, for that, there really is no legitimate excuse. It’s just plain mismanagement.

We don’t care if you’re selling two units per week. Upgrade it at least annually for the sake of perception and customer retention, at the very least. That’s just Business 101.

Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015