“Has Apple forgotten that it has a Mac lineup?” Adrian Kingsley-Hughes writes for ZDNet. “Apple’s Mac and MacBook lineup is, frankly, a disgrace. I can’t think of another top-name brand demanding a premium price for hardware that is so outdated.”

“Apart from the MacBook, there’s nothing in Apple’s computer range that I’d recommend buying right now,” Kingsley-Hughes writes. “Everything is either old and crusty (5K iMac), or very old and crusty (Mac Pro), and you’ll be throwing top dollar for technology that is, by the standards of the fast-moving tech industry – ancient.”

“And remember that these aren’t cheap systems that you can pick up for a couple of hundred dollars. Mac mini aside – which starts at $499 – you need to have close to $1,000 to even think about buying a Mac,” Kingsley-Hughes writes. “It’s like Apple has total forgotten that is has a Mac line at all, and has instead been focusing on the iPhone and the Apple Watch… Predictably, this stale offering is having a negative effect on sales. According to Gartner, Q3 shipments of Macs has declined 13.4 percent compared to the year-ago quarter.”

Read more in the full article here.

MacDailyNews Take: There’s no way to sugarcoat this, but to say that Apple hasn’t forgotten about the Mac and new Macs are (finally) coming. As regular readers know, we’ve already vented multiple times about the appalling lack of new Macs, for example:

“This is absolutely shameful for a company claiming to be a leader in technology.”

We couldn’t agree more.

iPad Unit SalesExactly how rich and big does Apple have to be before the company runs like it has more than five guys working 18-hour days trying to do everything? The world’s most valuable company is incapable of updating the Mac Pro for two and a half fscking years? Seriously? “Mismanagement” is not too strong a word to apply to the ongoing Mac Pro fiasco.

Just like every other human, there are things Tim Cook does very well and there are other things about which he seems painfully inept.

Hint: Make new Macs and update them with regularity while advertising them strongly. Obviously, as you might have noted by perusing iPad unit sales reports, not everyone has fallen for your “iPad is the next PC” meme, yet, Tim.

We only say that as those who were already Mac users for over 13 years at the point Cook was still over at Compaq trying to get his Windows PC to work.MacDailyNews, July 12, 2016

For some reason, Apple’s Mac sales plunged last quarter – October 12, 2016
As new MacBook Pro models loom, Apple issues fourth beta of macOS Sierra 10.12.1 – October 11, 2016
Thoughts on Apple’s MacBook Pro OLED touch strip – August 11, 2016
Apple preps all-new MacBook Pro line with OLED touch strip and more – August 10, 2016
Apple’s new MacBook Pro expected to feature OLED touch-panel, Touch ID power button – August 8, 2016
Sales suffer as Apple neglects the Mac – July 12, 2016
Apple’s Mac sales fall, economies shudder – July 12, 2016
IDC, Gartner: Apple’s Mac no longer bucking PC industry’s sales slide – July 12, 2016
Next-gen MacBook Pro could feature Touch ID power button – June 28, 2016
Leaked photos pretty much confirm 2016 MacBook Pro’s OLED touchpad – June 1, 2016
Thinner, lighter 2016 MacBook Pro may feature OLED display touch bar and Touch ID – May 24, 2016