“Well in a surprise announcement, Apple has said they are rethinking the Mac Pro and are going back to the drawing board to create a new 2018 (or later) modular Mac Pro,” Taylor writes. “Apple did not say a new Mac Pro will be available in 2018, just that it won’t be available this year.”
“What? Apple admitting a ‘mis-step,’ pre-announcing a major product and talking on the record to professionals? Who has taken over at Apple?” Taylor writes. “I like this new Apple.”
Read more in the full article here.
MacDailyNews Take: In our experience, Apple only does this when they’re backed so far into a corner there is no other alternative (see: Maps, for example).
This isn’t a “new” Apple, just one that finally realizes they royally screwed the pooch here and therefore had no other choice but to come out and admit that the Mac Pro is not what the professional market wants and that the idea of ceasing Apple-branded displays was an exceedingly stupid idea. After abusing Mac desktop-using professionals for years with zero updates and total silence, Apple now realizes they need to try to keep what’s left of their professional computer users and their mindshare with the Macintosh.
The proof that nobody’s “taken over Apple” and Tim Cook is still CEO is that it’ll be 2018, at the earliest, before Apple can manage to get around to fixing what they should’ve fixed 2+ years ago.
If Steve Jobs were to walk back in the door today (if only!), heads would roll.
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Who’s going to buy a Mac Pro now? – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple to unveil ‘iMac Pro’ later this year; rethought, modular Mac Pro and Apple pro displays in the pipeline – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Apple CEO Cook pledges support to pro users, says ‘we don’t like politics’ at Apple’s annual shareholders meeting – February 28, 2017
Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated) – January 4, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
No, Apple, do not simplify, get better – December 23, 2016
Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products – December 23, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Rush Limbaugh: Is Apple losing their edge? – December 9, 2016
AirPods: MIA for the holidays; delayed product damages Apple’s credibility, stokes customer frustration – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015